Strategic Diagnosis Project Research Paper Example | Topics and Well Written Essays - 2500 words

strategical Diagnosis Project - Research Paper ExampleMoreover the search railway locomotive also acts as an encyclopedia which helps the users to gain potential schooling of a variety of subjects. The Google website also acts as a tax income and market place generator for companies which advertise their products and go via the online sphere. Google which had a very humble beginning now operates ground on several branches spread along several quarters of the globe. The friendship thus has a broad portfolio of skilled and efficient human resources in operation(p) from the several offices to help the concern achieve its end objectives. Google operating fully on the internet sphere happens to gain a large market worldwide for the outdo quality of services rendered which fulfills the parameter of customer satisfaction. (Google-b, n.d.). Strategic activities initiated focus on tapping niche market bases by producing different products like scholar, earth and map applications. Re search and development team of Google is working to produce these types of products and services which helps in gaining an innovated customer profile. Googles innovativeness gains hold through the large scale maintenance of potential information which is gained through the operation based on its highly innovative software program which helps in gaining faster glide path to large volumes of data from different sources. (McLoughlin & Aaker, 2010, p.145-146). As part of its strategic initiatives Google focuses on gaining a target market composed of normal viewers and other potential product and service advertisers. This community of commercial deal helps the firm in gaining potential revenues through the large scale advertising activities conducted over the online sphere. Further the company has also devised another service branch to cater fully to the needs of the advertisers and other commercial people. The AdSense software devised by Google helps the advertising community to spon sor related links on the web portal. Through such(prenominal) links the web visitors can gain instant access to the profiles of the different companies having advertised their products and services. (Cahill, 2006, p.57). Vision, Mission & determine Google is one of the business firms that has revolutionized three business world as well as the life of the individuals across the globe. Google is now an integral part of every person who uses the internet. Google is perhaps the most popular search engine across the globe with millions of active users in the world. Mission A mission instruction is a shortstop statement typically comprised of a single sentence that tries to highlight the general purpose of the organization. The mission statement also reflects the business strategies of a firm with regards to its suppliers, customers as well as the employees of the organization. Mission statements are therefrom very important as they not only act as a framework of uptake and aspirati on but also help in generating a formidable brand image and fitting positioning of the firm in the minds of the customers. Mission statements should also be quantifiable and largely measurable so as to provide clear guidance and instructions towards all the major stakeholders as well as customers (Kaplan, Norton & Barrows, 2008, p.3-4). The mission statement of Google is stated below