UAE flower industry

UAE flower industry Introduction: Tulips is a flower delivery company in the UAE. It currently operates in Dubai and is applying business plans to operate in the rest of UAE with the view to become the market leader in the domain. Tulips started off its business in the year 2000 seeing the opportunities for growth in the region. Crossing all barriers Tulips gathered a strong sustainable base of regular buyers of flowers and also started delivering fresh flowers right at the doorstep just on a phone call. Providing the largest variety of flowers in its retail outlets (currently four in numbers) it is deemed to become the leading flower distributor in the city. The flower delivery market today has evolved out of a meagre retail business to one where more the innovativeness more is the price you get. It is not a single rose put even its petals do matter. Gradually all the florists are leaving their traditional business and diversifying their business into innovative system of preserving the freshness of flowers through refrigeration and delivering more exotic items with them like perfumes, chocolate, greeting cards etc. Tulips has entered into the same process. As a result it is looking out for opportunities so that it is not left in the race. The company has been meeting with the expectations of the customers and has been receiving good response over the years with majority of the customers feeling completely satisfied with the services of the company. The company now proposes to spread its business worldwide beginning from expansion in UAE with the introduction of doorstep delivery service centres, online booking business. Executive Summary: Tulips is a chain of floral decorations and delivery that operates various retail shops in Dubai. Flowers grace every event from ceremonies to weddings, from gifts to decorations etc. Tulips is the pioneer in this field by providing fresh flowers for all occasions on just a call. In this way it has set a benchmark by initiating the unique anywhere, anytime doorstep delivery of services o n just a single phone call thereby reducing all the hassles a customer has to take in first going to a florist, buying and presenting the flowers to the concerned person. Tulips has realised huge potential that lies in the Middle East for flower delivery and hence has decided to expand its portfolio by opening retail chains across the nation that provide quick delivery and also arrange decorations for parties, weddings and other ceremonies. For the first time in the region Tulips tends to begin online booking of flowers for the ease of the customers and expanding of the business for a higher growth. This business model is centred to the establishment of a nationwide retail chain fully computerized to take online bookings and orders. The goal is to tap the hidden potential of the market by providing world class services at the cheapest possible rates. The climate of Middle East being extremely hot, to preserves fresh flowers in store and during delivery is an important issue that lingers the plan when delivering to destinations far off to the retail store. This requires huge costs to be spent to maintain the freshness of flowers like air conditioning etc. The Company: Tulips is a leading flower outlet that provides fresh flowers in various artistic ways like bouquets, flower vase etc in selected parts of Dubai City. The company is on a rapid diversification process to evolve as the leading flower distributor through a nationwide expansion policy. Mission The mission of the company includes: Developing a sustainable client base. Providing personalized services to the maximum extent as possible. Innovation in design and decoration. Adapting to changing market scenario. Achieve break even within the second year of investment. Vision: Becoming the leading chain of flower distribution in UAE. Fostering intercontinental supply of flowers from UAE. The main keys to success of the firm lie in: Creating a retail outlet that confronts flower like an art gallery fully fresh and artistic floral arrangements. Additive products along with flowers. Advertisements and popularising services through quality service. Using the best available technology to maintain the freshness of products. Designing and customising the flowers according to the likes of customers. The Market: The market for floral delivery is rapidly growing as more and more customers advance into modern style of living and consider flowers as the prime object for greetings. Flower delivery has recently increased due to the increase in population and higher celebrations at various festivals. The market is not restricted to only UAE but has got wide expanse across the world. The demand for flowers will never decrease and their frequent use in bouquets, garlands make the market run all round the year. Located at the boundaries of Europe, Asia and Africa has got great potential to be a major centre of growth or the flower industry. Dubai Flower Centre is the only trans-shipment in the country that prevents perishing of flowers when imported from countries like India, Thailand etc. (Dubai Flower ) According to another survey for the household buyout of the flowers in UAE we gathered the following information: 30% of all households purchased freshly cut flowers at least once in a year. The mean rate of purchase ranged between US $60 to US $70. The maximum percentages of buyers include women. The income from bulk delivery accounts for only 27%. Competitive Comparison: In the corporate world it is not a difficult task to establish a flower shop or flower business in any region. After globalisation import and export of goods have become very easy and hence flowers can also be transported to various part of world with ease and little damage. This has allowed many companies to setup flower delivery service in UAE. Taking the advantage of location of UAE in the crossroads of Asia, Africa and Europe, companies import flowers from several countries, including Holland, Kenya, India, Iran and Equador. (UAE flower industry endures effects of crisis ) Some companies that sell flowers currently in UAE and are our competitors include:- DFC (Dubai flower centre) FlowerDubai.com Flowersdubai.co.uk Emirates florist.com Ready flowers Dubai Flower Centre: Dubai flower centre handles flower imports and exports and Dubai is the main hub for import and export of flowers. Dubai flower centre is capable of preserving 150,000 tons of flowers and other perishables. DFC is committed to deliver the above by providing: Increased capacity and connectivity between leading trading countries in the world. Trans-shipment and rapid consolidation. One of the worlds best cool preservation management. Facilities and Resources to enable value addition that is cost effective. Efficiency in commercial transactions. DFChas been designated as a trans-shipment hub. The main operations for handling items of import, export and transition trading take place on the base or the ground floor of the company. Shell life is maximized by efficient handling of the perishable materials. DFC is responsible for maintaining the perishable transit cargo of Emirates. Flowerdubai.com: Flowerdubai.com is an online shop of flowers. People can buy flowers form website flowerdubai.com and flowers will be delivered on the door. It uses door to door delivery service. There are many services given by the company as follows: (Fresh Flowers for Dubai ) Express Checkout Privileges Need not to enter the information again while booking flowers and hence saves time. Member Only Specials Exclusive discounts and offers from the company. Gift Reminder Services A remember policy to help the customer remind the dates of important occasions. Newsletter(s) Customer is daily updated with new ideas, offers and fun articles. Flowersdubai.co.uk: FlowersDubai.co.uk is an internet purchaser and seller of flowers and specialty gifts. FlowersDubai.co.uk is operated by Grey Matter SARL, one of the leading e-commerce companies, that was founded in 1996. Operating throughout the UAE, Cyprus and Lebanon, it is a key provider of tourism related products on the internet. FlowersDubai.co.uk sells flowers directly to consumers through its web portal and on telephone. This company delivers only to Dubai because the company does not deal with intermediary retailers, distributors and other online networks; they directly purchase it from the main source of flowers and gifts to provide the customers with the best lot of prices and exercise full control over the quality. As every country, has its own manners and cultures, Dubai too has it and thus FlowersDubai.co.uk utilises it to capture the market of Dubai. FlowersDubai.co.uk offers a huge variety of unique and artistic floral arrangements and gifts for holidays and other auspicious occasions. If the company has any item that does not appear in their catalogue or if customers have a special request, it just requires an email to deliver such objects. Flowersdubai.co.uk has divided the shops on three bases:- Shops by categories In these types of shops products are divided into categories Specials Flowers for Dubai Plants Etc. Shops by occasion In these types of shops products are categorised on the basis of occasion Birth day Congratulations Corporate gifts Get well soon Love romance Miss u New born Thank you Shops by price In these types of shops products are categorised on the basis of price Under $60 $60-$90 $90-$120 Over $120 Emiratesflorist.com: The company offers same day delivery tonearly every city in United Arab Emirates. They hope that their customers enjoy shopping on web portal. Customer can search from more than 200 offerings for the item of their choice which is far more than any competing site. The company offers superior service, free home deliveryand 100% satisfaction guarantee coupled with very low service charge as compared to its competitors. Tulips sees a major competition from this company. Emiratesflorist.com offers customers a wide variety and selection from amongst mixed bouquets, fresh-cut flowers, arrangements, potted plantsetc. for all occasions. Emiratesflorist.com is one of the fastest growing online floral retailers in the flower delivery industry as they deliver what they promise. The company accepts credit cards from all major providers and it is processed by one of the leading banking companies in the United States. The company has also divided its products on the basis of various categories similar to the last company. Ready flowers: Ready Flowers Company sends flowers and gifts all aroundUnited Arab Emirates every day. Ready Flowers employs a centralised management centre that monitors and controls all the orders that go through their system, thereby keeping a track that they are delivered on time to the customers. This process goes in parallel with a customer care centre where floral experts are always solving flower related queries. They do not use other flower networks to fulfil customers orders, as they send all of our flowers through their own network of experienced and professional florists. They offer a wide variety of beautiful Bouquets, floral Arrangements, Gifts and Corporate designer collections to ensure there is everything that the customer requires. They care about their customers, and that is why they stay in touch with all of their customers on a regular basis. They also have product division in several categories: Shops by categories In this type of shops products are divided into categories Specials Flowers for Dubai Plants Etc. Shops by occasion In this type of shops products are categorised on the basis of occasion Birth day Congratulations Corporate gifts Get well soon Love romance Miss u New born Thank you Shops by types: Season best Corporate flowers Flowers case Important dates Flower meanings Affiliates Testimonials Shops by colour: Red Yellow Orange Purple White Pink Thus we see that all the competitors of Tulips already have innovative features in their portfolio that really poses tough environment for Tulips to build its niche in for the flower delivery market. To counteract this Tulips maintains an innovative ERP solutions for its flower delivery business that integrates the good features of all its competitors. Every other seller has a unique advantage over the others in terms of their plan of services and Tulips has to create an innovative solution for managing its portfolio. The important features of business to be carried out by Tulips are as follows: Centralised management. Wide variety of choices. Delivery at the earliest. No false promises. Maintaining customer faith. Web portal reflects the theme of business to attract the customers. Customer service through surveys and feedback system. SWOT Analysis The SWOT analysis is as follows: Strength The biggest strength of Tulips is complete knowledge of price and choice of customers and delivering the customized product required. This flexibility allows it tap further opportunities in the market. The present customer base of Tulips is large enough to give it a good growth for its starting endeavours. Weakness: The weakness of Tulips, lies in the plan of action which is shares many common features with its competitors and those features have already been implemented. Thus Tulips has to use the same tools to give better service than the others. Opportunity: The opportunities in the flower delivery market are vast enough to allow another player in the domain. A large number of celebrations and occasions continuously take place all round the year thereby there are many customers who can be the source of earning for the company. Threats: Flowers are perishable and stocks cannot be maintained over a long time as it increases the cost of preservation and can lead to huge losses. Hence the only way out is to sell off the stocks as soon as possible to prevent losses. The company if not able to deliver products at the right time can also suffer loss of reputation which can be extremely harmful for its business. Thus we see that overall structure is conducive for Tulips to diversify its business and look out for new growth opportunities in this sector. Tulips has implemented a unique business strategy that employs the good points of all its competitors and tries to solve as many problems as possible. Services: The main products that will form a part of the Tulips flower delivery process are mentioned as follows: Attractive floral designs by using a hybrid of flowers whose ready samples would be showcased at the stores and visuals and images would be available on the website. The designs will have specific names to allow online booking of pre purchased products. Attractive vases for different customer segments and concessions on the next purchase. Bulk booking for decoration at occasions with free arrangement of flowers upon delivery or at very low rates. Online or telephone booking for quick delivery to destinations with the options of sending chocolates or perfumes available at the store. Focus on every segment with the most economic to the most costly product. Special supply for bonsai plants for decorative purposes. Thus the customer will always get more than he wishes at Tulips. How many times it happens that people tend to forget the important occasions? For them Tulips brings a special Remember program. Customers can book their important dates with the Remember calendar and pay the money and get assured that the dates wont be forgotten from now on. In the event flowers remain undelivered Tulips is not going to cheat its customers but return half the amount of the flowers to the customer as a part of its fair service policy. Besides this the flower delivery portfolio of Tulips will contain services like: Regular delivery of flowers for households, offices as per orders. In store offers. Free greeting card with every purchase of flowers above US $ 60. Strategy: In order to implement aforementioned goals and services there requires an adequate plan for the roll out of the services including spotting of the market, location of retail stores and spotting the right customers. Marketing Strategy The marketing strategy and services of Tulips may be quite similar to its competitors but the factors of quality, timely delivery and cost effective services may set it apart from the others and develop its own niche in the market. Often the customers are neglected once served but Tulips has a strong customer support system that takes care that the choices of the customers are recorded to give speedy de livery the next time. Tulips flower delivery model is same as of its competitors but much more innovative to deliver what the customer requires and ethical in its policies. The marketing strategy can be outlined as follows: All the Tulips Retail Stores will have all the possible designs of floral arrangements and display of prices with each design. Customers will have choice to choose his/her design from the printed arrangements and can also have his / her own design. The customers who buy online will be sent different designs of floral arrangements and attractive discount policies from time to time as and when a festival or the occasions in the Remember record are near. No return policy will be provided once ordered and delivered however the customer s can exchange it in some due time with another of cost lower than what they ordered. Free delivery to destinations on orders more than US $100. Free gifts from time to time to make the occasion even more special. Kiosks at malls and shopping complex will be set up for the ease of customers if the retail outlets are far from their home. The five segments that Tulips tends to target have been formed as follows: Businessmen who work in Dubai and have families. Newly engaged or married couples. Boys and Girls. Event Management Companies. Restaurants and Hotels. Reasons for businessmen to buy flowers from Tulips: For spouse to foster romance. For family members on their birthdays and anniversaries. Easy and convenient delivery at the doorstep without having to postpone meetings or work. Options of additives like chocolates, cakes, and perfumes to manage the complete occasion. Reasons for Newly engaged and married couple and boys, girls: As a gesture of love. To rejoice on occasions. Reasons for Event Management Companies: During weddings. In decoration on various occasions. During business meetings and summits. Ceremonial occasions. Reasons for restaurants and hotels: For decorative purposes. For parties. For dates. For welcoming guests and dignitaries. Advertisement: The advertising strategy shall be targeted to all the above segments of customers through: Business and Lifestyle Magazines. Small TV commercials. Pamphlets with every purchase at shopping malls. Through discount coupons on purchase of perfumes and exotic chocolates that are sold at Tulips stores. Website and emails to customers. Sponsoring key events and events to attract the customers. Sales Strategy: The prime focus of the above segments is on the individual purchase of flowers. Thus the sales strategy at the start is not on bulk delivery but to add more and more customers to the database of the company in the short run. This will ensure that the market penetration will reach an optimum amount in the next 2 years. The future sales of the company shall target bulk orders like decorations at parties or supply to an Event Management company to embark on the path of higher growth and involve direct selling agents. Doorstep Delivery Online Booking And Delivery Targeting heavy populated areas. Streamlining designing and innovation to increase the sales. Management: The management of Tulips stores will be fifty percent owner based and remaining franchisee based. This will prevent franchisee from taking undue advantage by selling at prices higher than set. This will also decrease the setup cost of retail outlets and the division of profits will be done as follows: The total profit from sales will go to the chairman of Tulips. The franchisee will get 30% of the profit thereon and commission at 10% of the additional sales incurred above the targeted amount. The franchisee will have the freedom to sell at prices lower than the MRP to attract the customers. Tulips thus gets a share only in the sales. The cost of overheads like transportation, electricity sales employees and shop rent shall be born either fifty-fifty or Tulips can pay a larger amount if required. The losses shall be borne by both the parent company and franchisee equally. The management shall only comprise of three hierarchies only to prevent complexities and reduce the investment incurred over the wages of the employees: Owner of Tulips Franchisee Head Sales employees(in store, out store) The flowers that are left in the retail outlets shall have to be dispensed before they perish and lose their moisture. Thus the store maintains the policy to sell of the flours to local suppliers at low rates to avoid high losses. Pricing Policy: The pricing policy is extremely important to draw the attention of the customers hence the aim of Tulips is to give more to the customers at the lowest rates. A brief structure of prices is as follows: 15 vivid pink roses in a attractive vase= US $ 65 100 red roses in a fish bowl= US $ 180 Chocolates= US $ 25 to US $150 Cakes= US $45 to US $80 Perfumes= US $ 200 above These are the tentative prices of the objects but the range will be scattered around the above prices only. The prices may vary depending on the import prices and prices of the competitors but not on the account of keeping them low than everyone else but by delivering the best quality at the best prices as satisfaction must balance sacrifice. Financial Strategy: The financial strategy of Tulips is as follows: The wages of labour and rent on land and other expenses shall account to only 40% of the operating expenses. Main source of income is through cash flow. Advertisement costs and marketing costs to form 6% of the portfolio. In case of revenues exceeding the estimated ones the excess profit can be plough backed or bonus be given to the employees through bonus pool. Break Even Analysis: In the break even analysis we need to consider only the running costs which include utilities, payroll and rent. The chart below shows the break-even point and sales relationship under the assumptions: It is the minimum for each retail outlet. Monthly revenue Break-Even: US $ 6000 Average Variable cost: 30% Estimated fixed cost monthly: US 4000 Profit and Loss Estimation: The model assumes losses to occur only in the beginning months followed by profit and the following considerations on the gross revenue: 12% profit 28% cost on labour. 15% cost for inventory management. 27% overhead. 18% costs incurred on merchandise. Conclusion: Thus we see that the flower delivery business is of great potential as per the financial projections. Although these are just projections but we can estimate to grow really well provided we meet our objectives at the earliest. Tulips has a good advantageous position over its competitors which can be further strengthened provided optimum finance and opportunities arrive in its way. The initial start-up does not require loans as we have seen in the financial analysis and so all the preliminary amount shall be invested by Tulips only except some favours from outside investors. Tulips has good foresight to witness the boom that the flower delivery sector is yet to witness and it is right at time to have its presence in the market to tap all the available opportunities. The portfolio of Tulips once completing its first phase of expansion has plans to enter the world market to narrow the restriction of flower being produced and delivered seasonally and huge inventory costs. Bibliography: There have been no books referred in making the project although facts and figure presented in this plan have been retrieved from the following sources: UAE flower industry endures effects of crisis Retrieved May 10, 2010 from http://www.uaeinteract.com/docs/UAE_flower_industry_endures_effects_of_crisis/35132.htm Dubai Flower Retrieved May 11, 2010 from http://www.datadubai.com/directory/dubais_flower.html Fresh Flowers for Dubai Retrieved May 11, 2010 from http://www.flowerdubai.com/

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Pain management in children Introduction -Nurses are not good at assessing children s pain -How children are going untreated from pain -The stress is causes the child -How nurses should have more knowledge Health care workers need to understand pain and have knowledge to deal with it correctly. Children in hospitals are receiving insufficient pain relief due to lack of knowledge from health care providers. Pediatric nurses have misconceptions about children self-reporting pain and focus on behavior, physiologic reactions and the nurses own opinion (Simons & Moseley, 2009). This results in children having inadequate treatment for their pain. Wilkie, Wang, & Van Hulle Vincent (2011) found that if a child complains of pain and the nurse does not find antiquate objective information to back up the child’s self report of pain, it is unlikely the nurse will do anything about it. Severely ill Children in intensive care, who experience a high amount of painful procedures, can demonstrate post-traumatic stress up to six months later. For this reason nurses in intensive care need to b... Essay -- Pain management in children Introduction -Nurses are not good at assessing children s pain -How children are going untreated from pain -The stress is causes the child -How nurses should have more knowledge Health care workers need to understand pain and have knowledge to deal with it correctly. Children in hospitals are receiving insufficient pain relief due to lack of knowledge from health care providers. Pediatric nurses have misconceptions about children self-reporting pain and focus on behavior, physiologic reactions and the nurses own opinion (Simons & Moseley, 2009). This results in children having inadequate treatment for their pain. Wilkie, Wang, & Van Hulle Vincent (2011) found that if a child complains of pain and the nurse does not find antiquate objective information to back up the child’s self report of pain, it is unlikely the nurse will do anything about it. Severely ill Children in intensive care, who experience a high amount of painful procedures, can demonstrate post-traumatic stress up to six months later. For this reason nurses in intensive care need to b...

Fences: Black People and Troy States Essay

â€Å"We black men have a hard enough time in our own struggle for justice, and already have enough enemies as it is, to make the drastic mistake of attacking each other and adding more weight to an already unbearable load. † (Malcolm X) African American men through time have struggled for a power that is out of their reach because others hold the power. August Wilson’s Fences displays a Psychological/Psychoanalytic approach by illuminating the inherent injustice in America’s treatment of African American males and the ways in which this racism affects and invades the societal units – the family. The conventional husband-wife and father-son conflicts are subservient to the plays discussion of racism. Fences is a drama that focuses on the characteristics of black life in a small neighbor in 1957 and the strains of society of the Maxson family. The play shows how the main character struggles against his oppressive past and his present surroundings, and when he tries to regain the power in his life, he fails, and ends up bringing down other with him. The protagonist, Troy Maxson is a restless trash-collector and former baseball player for the Negro League. In the play, Fences, Troy’s past dictates the kind of man he is today. His father, an abusive unsuccessful sharecropper, has had a major impact on Troy. Troy states, â€Å"But I’ll say this for him†¦he felt a responsibility toward us. † (1310; all page references are to class text Literature an Introduction to Reading and Writing, 5th ed. ) This comment is the one good thing that Troy has to say about his father. Despite his father’s meanness, he did feel a sense of duty toward his family. After an incident with his father beating him unconscious, Troy left home at the age of fourteen (Wilson 1311). Leaving the oppressive rule of his father should have brought Troy a feeling of freedom, but Troy found the exact opposite. Troy found that there were no jobs or places for blacks to live so he began stealing to survive. He met a woman and got her pregnant with his first son. Lyons. The responsibility weighed on him because now he had two more mouths to feed (Wilson 1311). To take care of his family, he continued to steal which ended him jail for fifteen years and this is where he learned to play baseball. Troy Maxson was a great baseball player, at least according to his friend Bono. Although he played brilliantly for the â€Å"Negro Leagues†, by the time that blacks were allowed into the Major League Troy was too old. In Troy’s self-created illusion, he believes that he would have made it to the Major League if it were not for the color of his skin (Wilson 1292). Because he never earned the recognition or the money, which he felt he deserved, the discussion of professional sports will often send him into a tirade. In a discussion with Bono and Rose concerning Cory recruitment by a college football team, Troy states, â€Å"Jackie Robinson wasn’t nobody. I’m talking about if you could play ball then they ought to have let you play. Don’t care what color you were. † (1. 1. 78). Troy points out the blatant racism that kept him from a career in the major leagues. He was just as good, if not better, than many of the white players, and yet he did not get a shot. Troy, now fifty-three, has long retired from baseball; he makes a living for himself and his family as a garbage man, and nurses his well-earned bitterness. His life has been warped by white racism, and in turn, Troy is helpless to keep himself from warping his son’s life. Because of the racism, Troy has suffered in life and the tumultuous relationship with his father, Troy tries to control both is son’s lives. Troy has a low expectation of what black men can do with their lives, and is holding his sons back from obtaining successes that Troy could only dream about obtaining. Lyons is ambitious talented jazz musician. Lyons jazz playing appears to Troy as an unconventional and foolish occupation. In the beginning of Fences, Lyons comes to Troy to borrow ten dollars because he girlfriend Bonnie has a job working at the hospital. In Troy’s mind, Lyon is failing in his duty as a man by not taking care of his woman. Troy lectures Lyons, â€Å"I done learned my mistakes and learned to do what’s right it. You still trying to get something for nothing. Life don’t owe you nothing. You owe it to yourself. † (1. 1. 145). The quotation is an example of how Troy feels the black man will never amount to anything in the â€Å"white man’s world†. He also tries to control his son, Cory’s future because he see that he is going down the same road the Troy was on and was rejected from. Troy tells his wife Rose â€Å"The white man ain’t gonna let him get nowhere with the football. † (1. 1. 65). Through racial discrimination is still a huge problem in America during the 50s, things have gotten more equal, especially in the world of sports. Troy however is too stubborn and bitter to admit there has been some progress. Troy is now a fifty-three year old African American male who works for the sanitation department. Troy works to gain power as a man by changing his job situation. Troy goes to his boss, Mr. Rand and asks him â€Å"Why? Why you got white mens driving and the colored lifting? † (1. 1. 10). Troy sees this as oppression, though he knows that he has a job that is awarded to both white and black men, the racial line is till carefully drawn. He is determined to cross this line because he cannot handle any racial prejudices in his life. Troy continues to recount his fight with his boss to his long-time friend, Bono. Troy states, â€Å"You think only white fellows got sense enough to drive a truck. That ain’t no paper job! † (1. 1. 10). Troy feels that blacks are good enough to be drivers; he assumes that they would not be able to handle â€Å"paper† or office jobs. This is another example of how racism is so entrenched that black people are a little racist against themselves. Troy’s characters sought after this job in order to gain back some of the power in his life, even though he does not have a license to drive. He is finally able to prove to himself and the people around him that he is worthy and just as good as any other man, including white men. As a father, Troy feels obligated to provide the necessities of life, but he seems to think his duties end there. During a discussion between Cory and Troy, when Cory asked he father, â€Å"How come you never liked me? † Troy replies, â€Å"You live in my house†¦sleep your behind on my bedclothes†¦fill you belly up with my food†¦cause you my son. You my flesh and blood. Not cause I like you? Cause it’s my duty to take care you. † (1. 3. 107). It is clear the legacy of racism threatens to take another generation. However, he was unable to provide for his family alone and had to use the tragic injuries of his brother, Gabriel, a World War II veteran. Troy uses this money to pay for his house. He says, â€Å"If my brother didn’t have that metal plate in his head†¦I wouldn’t have a pot to piss in or a window to throw it out of. And I’m fifty-three years old. † (1. 2. 64). He feels weighed down by the guilt of using his brother’s destruction as a way to jumpstart his own life. He feels like the only reason he has anything is the fact that his brother life was ruined. Through he has a loving relationship with his wife Rose, he still strays and finds a woman with which he feels he can be a different man. He uses this affair as a way to escape from the responsibility of his life and the constant reminders of his shortcomings as a man. When trying to explain why he had the affair he tells Rose, â€Å"I can step out of this house and get away from the pressures and problems†¦be a different man. I ain’t got to wonder how I’m gonna pay the bills or get the roof fixed. I can just be a part of myself that I ain’t never been. † (2. 1. 98). His affairs results in a baby, and he needs Rose to help him, after his mistress, Alberta, died. Rose accepts the responsibility of raising this child, but she has cut off all emotion bonds with Troy. Rose tells him â€Å"I’ll take care of you baby for you†¦Ã¢â‚¬â„¢cause†¦ like you say†¦she’s innocent†¦and you can’t visit the sins of the father upon the child. From right now†¦this child got a mother. But you a womanless man. † (2. 3. 4). It is with this act that Troy loses more of his control and finds himself even more emasculated than before. Troy was unable to see that he did have control over one aspect of his life, yet he was too worried about proving his worth to others and to himself, that he proved his unworthiness to his own wife. Troy is a resentful victim of his life’s circumstances, a man who has become fenced in from happiness by the conviction that he was never paid what he was owed in any right: not from his father, not from his former baseball career, not from his employers, and not from his family. Troy tried to take back the power that was taken from him by demanding that his loved ones live practical, responsible lives while he has the freedom to have an affair, rebel against racist practices of his employers by protesting the limitation of black workers as lifters not drivers on the trash trucks. Troy refuses to see life in any presented to him but the way he perceives events in his own head. Eventually, Troy’s death leaves many negative attributes an inheritance for his family to sort out and accept. Fences I. INTRODUCTION (4-6 sentences) A. Quote B. Thesis Sentence–The play illuminate the inherent injustice in the America’s treatment of black men and the ways in which this racism affects and invades the family. 1. The conflicts in the play show has racism affected the family. 2. Set in 1957 after World War II when blacks still are fighting for power 3. Shows how the characters struggle against his oppressive past and present, and when he tries to regain power he fails and brings down others around him. II. BODY (minimum of three paragraphs) A. 1st Supporting Paragraph (8-12 sentences) 1. Topic Sentence–Troy’s past dictates the kind of man he is today a. Subject – The ways he was raised b. Focus – why he left home and what he did when he left home 2. 1st Subtopic Sentence–His father was an abusive unsuccessful sharecropper 2nd Subtopic Sentence–left home at an early age and landed in jail. 3. Concluding Sentence– uneducated black man did what he had to do to serve. B. 2nd Supporting Paragraph (8-12 sentences) 1. Topic Sentence–Troy’s injustice dealing with his career a. Subject–Lost opportunity due to racism towards blacks in sports b. Focus– why is lost his opportunity to be the man he thought he was supposed to be and how he handles it 2. 1st Subtopic Sentence– during that time blacks were only allowed to play in the Negro League. 2nd Subtopic Sentence–Any talk about sports through Troy into a tirade. 3. Concluding Sentence–Because of the oppression that was placed on him, it causes he to oppress others dreams C. 3rd Supporting Paragraph (8-12 sentences) 1. Topic Sentence–The affect his past has on him and sons a. Subject–Troy’s low expectation for options that the black man has in a career b. Focus–He holds his sons back from realizing their dreams 2. 1st Subtopic Sentence–Thinks he son Lyon is wasting his life by not accepting a job that is thought as acceptable in the white man world 2nd Subtopic Sentence–Does not want his son Cory to follow in footsteps as an athlete because of how he was treated. 3. Concluding Sentence–Troy is too stubborn and bitter to admit there have been changes since his time concerning treatment of black athletes D. 4th Supporting Paragraph (8-12 sentences) 1. Topic Sentence–His job and racism a. Subject–Whites has the better job in the sanitation department b. Focus–Tries to change his job situation 2. 1st Subtopic Sentence–Troy goes to his boss and confronts him about the racism at work 2nd Subtopic Sentence–Troy himself is racist toward other blacks 3. Concluding Sentence–Troy is able to prove to himself and family that is worthy and as a good as any white man. E. 5th Supporting Paragraph (8-12 sentences) 1. Topic Sentence–Responsibilities as a father a. Subject–Troy believes that a father is only supposed to provide for his family b. Focus–how he goes about it 2. 1st Subtopic Sentence–Tells he son that he doesn’t have to love him he just has to make sure that he has a roof over his head 2nd Subtopic Sentence–Provides for his family by using his brother 3. Concluding Sentence– F. 5th Supporting Paragraph (8-12 sentences) 1. Topic Sentence–The effect it has on him relationship with his wifea. Subject–has an affair b. Focus–blames his responsibilities on his affair 2. 1st Subtopic Sentence–Tells his wife that he now choice but to cheat because of the things he has to do to make a life for his family 2nd Subtopic Sentence–Loses he wife 3. Concluding Sentence–is further emasculated III. CONCLUSION (3-4 sentences) A. Troy is a victim of life: his father, his dead career, his job and family all play are part B. Troy tries to control his life but the decision he makes lead him to be more oppressed then he was before. He is stuck in the past and cannot move forward with his life. His death continues the cycle.

King Lear - 1057 Words

William Shakespeare’s King Lear is a timeless play whose textual integrity lends itself to a variety of interpretations and in exploring the human condition the text remains relevant across a wide range of contexts. It is possible to present the text as exploring and affirming the human condition, where humanity is defined as the ability to love and empathise. However, in the same instance, a nihilist perspective, such as Peter Brooke’s 1971 production of King Lear, challenges this by outlining that humanity as an imaginary ideal. The notion that humanity is possessed only by those who understand and perceive the basic human condition can be seen to be explored in King Lear. Lear’s advancing madness allows him to perceive reality once†¦show more content†¦This is emphasised when Gonerill and Regan question him about his train, to which he responds with, â€Å"Reason not the need!† This shows that Lear believes it is what he possesses that determines who he is, demonstrating his misguided value judgements. In Brooke’s production, the camera is then seen to spiral around Lear, reflecting his emotions in relation to the betrayal of his daughters. However, during the storm scene, he relinquishes material possessions, crying, â€Å"Off, off, you lendings!† denoting his understanding that material possessions are without value. As a result, in the removal of his material possessions, a nihilist perception would interpret this as his acceptance of the worthlessness of all that ori ginally embodied him, further suggesting that he has forsaken his ego and resigned himself to the belief that he, like the rest of the world, will be fundamentally reduced to nothing. Deception occurs throughout the play and catalyses the understanding of the human condition. Both Gloucester and Lear are egocentric and succumb to flattery. Dramatic irony features, where Gloucester must lose his sight in order to perceive â€Å"how this world goes†, announcing, â€Å"I stumbled when I saw.† Similarly, Lear becomes mad upon discovering his daughters’ false love and discovers humanity in his madness. It could be suggested it is the devastation that they undergo through their children’s’ deception that catalyse their self-realisation, outlining thatShow MoreRelated Shakespeares King Lear - The Redemption of King Lear Essay746 Words   |  3 PagesThe Redemption of King Lear It is said that no other playwright illustrates the human condition like William Shakespeare. Furthermore, it is said that no other play illustrates the human condition like King Lear. The story of a bad king who becomes a good man is truly one of the deepest analyses of humanity in literary history; and it can be best seen through the evolution of Lear himself. In essence, King Lear goes through hell in order to compensate for his sins. LearsRead More King Lear Essay1229 Words   |  5 PagesKing Lear Every situation in life has an appearance, and a reality. The appearance of a situation is usually what we want to see. The reality, what is really going on, is not always as obvious to the observer. People who cannot penetrate through the superficial appearance of a situation will see only what they want to believe is true; often, the reality of a situation is unappealing to the perceiver. These are the circumstances surrounding the conflict that occurs in William ShakespearesRead MoreThe Tragedy Of King Lear1347 Words   |  6 PagesThe Tragedy of King Lear: William Shakespeare, a playwright of the 1600 s, has been well known for writing many plays and poems. His play titled The Tragedy of King Lear is remembered globally and is learned in many schools today. A continuous theme in King Lear is a disguise, which consists of many different forms. There are physical, manipulative, and figurative disguises. In the beginning of the play, characters already fall into this category. In the first act, King Lear is at old age andRead More Shakespeares King Lear - Goneril and Cordelia in King Lear953 Words   |  4 Pages The Characters of Goneril and Cordelia in King Learnbsp;nbsp; Nothing makes a story like a good villain, or in this case, good villainess. They are the people we love to hate and yearn to watch burn. Goneril, of Shakespeare’s King Lear, is no exception. Her evils flamed from the very beginning of the play with her lack of sincerity in professing her love for her father: Sir, I love you more than word can wield the matter; Dearer than eyesight, space, and liberty; Beyond what can be valuedRead MoreThe Tragedy Of King Lear Essay1745 Words   |  7 PagesIn William Shakespeare’s play The Tragedy of King Lear, human suffering is exploited through exploring social destruction caused by love, lust, and loss. King Lear’s kingdom is broken down through the excess of love and hate. Behaviors resulting from such emotions becomes tragic flaws for the characters within the play, as the need for approval disrupts all natural social order, which is then represented by the natural world. The natural world and nature of society become intertwined as the plotRead MoreThe Villains of King Lear2097 Words   |  9 PagesThe Villains of King Lear â€Å"A villain must be a thing of power, handled with delicacy and grace. He must be wicked enough to excite our aversion, strong enough to arouse our fear, human enough to awaken some transient gleam of sympathy. We must triumph in his downfall, yet not barbarously nor with contempt, and the close of his career must be in harmony with all its previous development.† -Agnes Repplier What makes a villain a villain? Some people might say that it is maniacal laughter and aRead MoreEssay on King Lear949 Words   |  4 Pages King Lear Summary nbsp;nbsp;nbsp;nbsp;nbsp;The play, â€Å"King Lear† by William Shakespeare, starts with noblemen Kent and Gloucester having a conversation and the audience finds out that Gloucester has two sons. Edgar who is his heir, and Edmund his unimportant son. This info. leads to the mini-plot. Then, Lear enters to say that he is going to end his life’s tasks and problems. He then points to the map, he tells the people there that he will split his land into three parts. They are goingRead MoreBlindness-King Lear1809 Words   |  8 PagesIt seems ironic that both the oldest characters, Gloucester and Lear, who are blind either metaphorically or physically. They both exemplify that wisdom does not always come with old age. The parallel characters are very important to each other, Lear who is blinded metaphorically, and Gloucester who is physically blinded. Both characters undergo radical changes and their once sightless decisions become regrettable actions. They are unable to see people for who they truly are; thus their tragedy isRead More Shakespeares King Lear - Suffering of Cordelia in King Lear1507 Words   |  7 Pagestragedy of Shakespeare’s King Lear is made far more tragic and painful by the presence and suffering of the kings youngest daughter, Cordelia. While our sympathy for the king is somewhat restrained by his brutal cruelty towards others, there is nothing to dampen our emotional response to Cordelias suffering. Nothing, that is, at first glance. Harley Granville-Barker justifies her irreconcilable fate thus: the tragic truth about life to the Shakespeare that wrote King Lear... includes its capriciousRead More plotlear King Lear Essays: Importance of the Parallel Plot in King Lear810 Words   |  4 Pages Importance of the Parallel Plot in King Lear nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Literature can be expressed using many different techniques and styles of writing, some very effective and others not as much.nbsp;nbsp; One of the methods chosen by many is the use of so called parallel plots. Parallel plots, or sometimes referred to as minor, give the opportunity of experiencing a secondary storyline going along with the main plot that otherwise would be unmentioned.nbsp;