Mass immigration in the period 1945-c.70 a Essay

Was Britain’s approach to mass immigration in the period 1945-c.70 a success or a failure? The question of whether Britain’s approach to mass immigration in the period 1945 – c.1970 was a success or a failure is not as straightforward as it first may seem. Unpacking the question a little will help. Firstly, it is important to consider what is meant by Britain? Should it be taken to mean the government or the people, and which people? Britain’s approach’ might be thought more likely to refer to government but clearly many British people having nothing to do with government also encountered mass migration and migrants in one way or another and therefore can be said to have had an approach to it. Also, the idea of a singular ‘approach’ over some 25 years is misleading. A variety of governments were incumbent over this period and therefore a variety of approaches to mass immigration might be expected. British society also experienced significant changes from the trauma of World War 2, the immediate post-war period and decolonisation to the 1970s and thus approaches and reactions amongst the population at large are bound to be many and varied as well. Then, finally, there is the question of success and failure. In objective history how are success and failure to be judged? There is no very satisfactory answer to such subjective notions. It might best be determined on a policy basis, either governmental or non-governmental, but that is still a rather narrow view. This essay will examine selectively both governmental and non-governmental approaches to mass immigration into Britain from 1945-1971 in a broadly chronological framework, beginning with the immediate post-war period and Polish settlement, before turning to what has been termed colonial or New Commonwealth immigration. Government policy will be analysed as will some of the social effects of and response these to migrations. Finally, the governmental approach to mass immigration from Ireland will be examined and contrasted with the former examples before a conclusion and answer is attempted. It should be noted at the outset that it is not possible in the space provide to include discussion of every immigrant population group, nor to examine satisfactorily the responses of the population at large but the groups discussed herein have been chosen on the basis of numbers. That the reconstruction of the Britain after World War 2 would require labour was already a concern of the government in 1944, who appointed a Royal Commission to assess the matter of population. This Commission reported in 1949 that immigration could be welcomed without reserve ‘if the migrants were of good human stock and were not prevented by their religion or race from intermarrying with the host population and becoming merged into it’. An indication of who constituted acceptable migrants had already been given by the government. At the end of World War 2 there were perhaps 500,000 Poles in Britain. While initially the government favoured voluntary repatriation for the Poles, the advent and recognition of a USSR dominated communist Poland was off-putting or impossible to many. Recognising the potential offered by the Poles, the Polish Resettlement Corps (PRC) was formed in 1946 to help in their transition to civilian life in Britain. This was followed in 1947 by the Polish Resettlement Act. The dependents of those who enrolled in the PRC were also admitted to Britain and by 1948 there were approximately 114,000 enrolled in the PRC and 33,000 dependents. Layton-Henry has concluded that, while sympathy for the Poles existed because of the war and the Soviet annexation of their country, ‘the main reason for the successful integration of the Polish ex-servicemen and their families was the acute shortage of labour at the end of the war’ although there was some opposition from people and trade unions. Post-war Britain was still imperial and colonial (though undergoing an ongoing process of decolonisation), if no longer a power, and as British subjects ‘colonial immigrants had the right of access to Britain and full rights of citizenship, including voting rights, the right to work in the civil service and the right to serve in the armed forces’. Notable in discussions about colonial immigration are the West Indies and the Indian subcontinent and it is immigration from these areas that shall be considered below. In both the West Indies and the Subcontinent there was an awareness of the labour market in Britain – during the war colonial labour had been widely used, with some settlement resulting. In India, Britain had gained a reputation as a land of milk and honey and mutual knowledge was undoubtedly increased by the war. The increasing migration of West Indians to Britain began in 1948, the Empire Windrush leaving Kingston on the 8th of June with 492 passengers bound for a new life with their right, and that of other citizens of colonies or Commonwealth countries, to free entry guaranteed by the British Nationality Act 1948. The demand for labour in Britain and the poverty of some the West Indies were the main factors leading to the migration, but also important was the especially Jamaican tradition of labour migration. Many had traditionally gone to the nearby and rich US, but this was severely restricted in 1952, directing migrants to the UK. Although much West Indian migration to Britain was done in the hope of better prospects, direct recruitment also took place, for example between the London Transport Executive and the Barbadian Immigrants’ Liaison Service and the NHS. Similarly, mass migration of Hindus, Sikhs and Muslims from India and Pakistan was to increase in the 1950s and 1960s. Many factors governed this, such as the economic opportunities presented by Britain, pressure for land and unemployment following limited industrialisation. In both cases, travel agents, family reunions and chain migration helped to drive numbers, with the arrival of dependents often signalling a shift from temporary to permanent migration. West Indies India Pakistan Others Total 1953 2,000 2,000 1954 11,000 11,000 1955 27,500 5,800 1,850 7,500 42,650 1956 29,800 5,600 2,050 9,350 46,800 1957 23,000 6,600 5,200 7,600 42,400 1958 15,000 6,200 4,700 3,950 29,850 1959 16,400 2,950 850 1,400 21,600 1960 49,650 5,900 2,500 -350 57,700 1961 66,300 23,750 25,100 21,250 136,400 1962* 31,800 19,050 25,080 18,970 94,900 Table 1. Estimated net immigration from the New Commonwealth (* first six months) It has been said that after the war, the British Labour government maintained an ‘open door’ policy to immigration, deliberately settling some groups and encouraging others, although the racism of the Royal Commission Report which followed naturally from the racism strong among the government, armed forces and civil service before and during the war remained present. Of particular concern were the immigrants’ visibility and ability to assimilate into British society, obviously favouring white Christians. In early 1950 an interdepartmental working committee recommended discouraging colonial immigration at source, tightening up entry requirements and encouraging voluntary repatriation. The immigration of coloured people was now being seen as a problem in several areas of British life although because of the small numbers involved, the Labour government chose not to act and curtail the traditional rights of citizens. The new Conservative government of 1951 were also concerned with avoiding the creation of, in Churchill’s words, ‘a magpie society’. Both Labour and Conservative governments from 1948-62 were involved in the ‘complex political and ideological racialisation of immigration policy’ and had by 1952 ‘instituted some covert, and sometimes illegal, administrative measures to discourage black immigration’. Debate continued throughout the 1950s about non-white immigration and social problems that were, in the minds of some, intimately connected with it. Where blacks had settled in Britain before the war, racial prejudice was already a factor but during the war, when co-operation and unity were vital, it may have lessened for a time. For non-white immigrants the post-war era revealed continuing hostility and vilification from various parts of society, including in Stepney a priest who considered that blacks posed a social and moral problem. Incidents of violence occurred in the late 1940s between whites, sometimes Irish immigrants, and non-whites in Birmingham, Liverpool and London. These continued sporadically, leading to the much publicised Notting Hill and Nottingham riots in 1958 and the again in 1968. There were problems on both sides including discrimination against non-whites in employment and housing while some whites also worried about these issues and it seems that certain employers and landlords, seeking to maximise their profits took advantage of the situation. Despite such extreme incidents we must contrast also the less high profile friendly and welcoming approach of some people. It would indeed be inappropriate and inaccurate to generalise about the approach to mass immigration by the public and individual local circumstances must always be considered. However, it has been said that post-war British society was still very traditional, and despite the empire, very insular for the majority of British people. This, combined with the pride of empire and the recent defeat of Germany, exacerbated by the natural British superiority taught in schools, could easily lead to a negative attitude to immigrants. In 1962 the Commonwealth Immigration Act was passed by a Conservative government, legally restricting for the first time immigration from the Commonwealth. It was attacked by some sections of Labour and the media press as a response to ‘crude racist pressures’. Other Labour members, however, supported and had campaigned for stricter immigration controls, sometimes even stricter than that of 1962 and eventually Labour u-turned on the issue of repealing the Act. In fact, the looming prospect of strict regulation of immigration from the New Commonwealth speeded up immigration, in particular from the West Indies, destroying the rough balance that had existed between labour demand and supply. The overt politicisation of race and immigration is visible in the Smethwick campaign of 1964. Peter Griffiths fought the Conservative campaign against Labour’s Patrick Gordon Walker and was returned against the national trend. His campaign was based, as he saw it, ‘on defending the interests of the local white majority over the influx of immigrants’ and he notoriously refused to condemn the popular slogan ‘If you want a nigger for a neighbour vote Labour’ defending it as an expression of the popular feeling about immigration. Somewhat ironically, Labour introduced another Commonwealth Act in 1968 in order to restrict the entry of East African Asians who held British passports. The governmental approach to post-war mass immigration from the colonies and the Commonwealth should ultimately be viewed in the light of Irish immigration, for to 1971 the Irish were the largest immigrant minority in Britain (see Table 2). In the 1861 census 3% of the population of England and Wales were Irish and 7% in Scotland with their numbers increased to 957,830, just under 2% of the total population of Great Britain, in the 1971 census. In the late 1920s and 1930s some restrictions on immigration and repatriation were proposed, partly in anxiety at the potential effects of US immigration restrictions increasing the flow of Irish into the UK, but were never realised except during the war. The worries expressed by the reconvened working party in 1955 were restricted to controlling the immigration of coloured colonial and Commonwealth citizens, who were British subjects with legal rights to settle, and not with Irish immigration, concluding that ‘the Irish are not – whether they like it or not – a different race from the ordinary inhabitants of Great Britain’. That an estimated 60,000 Irish per year were migrating to Great Britain compared with far fewer colonial or Commonwealth citizens was evidently not the point, nor was the fact that Irish immigration also led to social tensions as the working party had itself concluded. These were later emphasised by the Commonwealth Acts, about which ‘there was no pretence of adopting non-racist immigration controls by including Irish or other aliens in the legislation’. Table 2. Origins and numbers of some overseas born population of Great Britain in 1971 (note that immigrants may have also emigrated, therefore this table does not show total numbers of immigrants per year of entry) In such a climate, the rise of the Conservative’s Enoch Powell as a spokesman for anti-immigrant resentment seems inevitable and the public response to his ‘rivers of blood’ prediction saw his popularity in polls rise from 67 to 82% in his favour, even making him a contender for the Conservative leadership. Powell used rhetoric and anecdote to create an image of Britain in its death throes through massive immigration, racial civil war and strife in which true white Britons were strangers in their own country, ousted from school, home and hospital by immigrant communities who plotted against them using the invidious Race Relations Act of 1968. The whole premise of the problem of immigrant numbers is in fact a non-starter since in the post-war era emigration from Britain has in any case generally been at a higher rate than immigration. Fortunately, racism at the highest levels was less acceptable than in former days and Powell’s speech was found offensive by many of his parliamentary colleagues although 327 out of 412 Conservative constituency groups wanted all immigration stopped indefinitely and 55 wanted strict limits imposed. A Conservative victory owing in some measure to Powell’s dissonant if not entirely unpopular personal campaign and a promise that there would be no further large-scale permanent migration led to the Immigration Act of 1971, replacing employment vouchers with annually renewable work permits that no longer carried the right of permanent residence or the right of entry for dependants. Because of the special relationship between Britain and Ireland, none of this applied to Irish immigrants, suggesting that colour prejudice was at its heart. In conclusion, despite initial so-called ‘open door’ policy to immigration, guaranteed by colonial or Commonwealth citizen rights guaranteed in 1948, the approach of successive British governments from 1945 to 1971 was to attempt to regulate mass immigration on the basis of skin colour. Indeed it seems that in the late 1960s even Labour accommodated itself to a ‘White Britain Policy’ and the difference in approach to Irish and West Indian and Indian immigrants clearly bears this out. Even today it is apparently acceptable to make a special case for the Irish who, according to Migration Watch UK ‘hardly come into the same category since they were part of Great Britain for centuries’ despite the fact that this ignores Irish ethnicity and identity while favouring skin colour, language and historical political and economic domination as reasons for some spurious sameness. An Irish anecdote illustrates the offensiveness of this, stating ‘just because we speak English doesn’t mean we are the same’. Racial and immigration issues became inextricably linked and highly politicised and the prominence of Enoch Powell lead to the rise and normalisation of far right groups such as the National Front and the BNP, still active today and recently on trial for race crimes. Nowadays the debate centres around asylum seekers and illegal immigrants, who, in the style of Powell’s immigrants, threaten, despite the facts, to ‘swamp’ Britain, and even in the run-up to the current election the Conservative leader Michael Howard is making immigration a central election issue. Was the approach a success? In terms of keeping non-white colonial and New Commonwealth citizens out of Britain, no. In terms of linking and politicising immigration and racism and normalising prejudice in British society, yes. Bibliography Brown, R. 1995. ‘Racism and immigration in Britain’, International Socialism Journal 68. Davies, N. 1999. The Isles. London: Macmillan. Foot, P. 1965. Immigration and Race in British Politics. Harmondsworth: Penguin. Hiro, D. 1991. Black British White British. London: Grafton. Homes, C. 1988. John Bull’s Island: Immigration and British Society, 1871-1971. London: Macmillan. Layton-Henry, Z. 1992. The Politics of Immigration. Oxford: Blackwell. Office of National Statistics. 2004. Populations Trends 116 (Summer 2004). Solomos, J. 1993. Race and Racism in Britain. (2nd edition) London: Macmillan

An Effective Strategy Negotiation

Crouching behind a tight cordon of panda cars, the weather-beaten SWAT team leader, complete with cap, bulletproof vest and loud-hailer, looks up to the third-floor window, clears his throat, and announces: ‘You might as well give yourself up, Kowalski, we've got the place surrounded. ‘ His craggy face is bathed in the soft amber glow of the street light and a small bead of sweat moves slowly down his temple. Kowalski, a wily old stager with deep pockmarks and a broken nose, is having none of it. After all, he has the (rather attractive blonde) hostage securely tied up and there happens to be a fridge full of beer in the office he's holed up in. So it's a complete stalemate. Kowalski and his nemesis are simply going to have to start negotiating. In this case, negotiation is more likely to be resolved in a bloody shoot-out. In the workplace, of course, negotiations generally don't tend to be conducted under such tense or dangerous circumstances. They do, however, take place on a daily, even hourly, basis. In fact, they have become such a regular and ingrained part of working life that participants can readily enter into them without even realising that's what they're doing. Before we proceed, it is probably worth defining our terms, or at least borrowing a definition from personnel consultant Alan Fowler's book, Negotiating, Persuading and Influencing. Fowler explains that ‘negotiation occurs whenever there is an issue that cannot be resolved by one person acting alone; it occurs when the two (or more) people who have to be involved begin with different views on how to proceed, or have different aims for the outcome. There are two situations in which negotiation does not or cannot occur: when one of the persons immediately agrees to what the Other is asking or suggesting; and when one of the two adamantly refuses to even discuss the matter. ‘ You can see that the term covers a multitude of scenarios, from the widely reported collective pay-bargaining conducted by union officials and management representatives, to the more mundane business of negotiating a lease on a property or a supplier's contract. Negotiation is also a key component in inter-office relationships, in instances where managers have no linear authority over a particular colleague but need to persuade them to perform a specific task. Here, the negotiation is a tacit IOU- you've done me a favour, so I'll return it at a later date when you might need it. ‘Managers are doing it all the time,' confirms Roger Moores, an associate of the Industrial Society, who runs courses in negotiation and associated skills. ‘I usually start my courses by asking how many of the people there are negotiators. Not many hands go up but, by the end of the session, they realise they do it all the time. We use the language of negotiation all the time too. It's a language that even children understand, based on the words â€Å"if† and â€Å"then†. â€Å"If you do this for me, then I'll do that. † In theory, it's all wonderfully simple. ‘ Scores of self-help and how-to books have been written on the subject but the theorists by and large fall into two camps. There are experts, such as authors Fowler and Gavin Kennedy, who look at negotiation as a stage-by-stage process, comprising preparation, discussion, proposal, bargaining and finally closing. And then there's the American model, epitomised by the seminal text, Getting to Yes by William Ury, which is more focused on personal relations within the workplace. As Moores rightly points out, the two approaches are by no means mutually exclusive. Though representative bodies such as the Institute of Personnel and Development and the Industrial Society offer dedicated courses on negotiation skills, the majority of managers in small to medium-sized businesses don't have the time or inclination to attend them. A few common-sense pointers, however, go a long way. The first is to recognise when it is actually appropriate to negotiate. ‘If managers negotiated everything, there wouldn't be time to do anything,' reasons Moores. â€Å"There are occasions when orders and dictatorship are required too. ‘ If a matter or issue is definitely worth negotiating, the next step is toassess its merits and how much time you can afford to devote to it. According to all the various pundits, the key to successful negotiation is all in the preparation. They insist that skills and techniques are generally acquired through practice and experience, and that preparatory work and patience will generally stand you in better stead than the gift of the gab or an aggressive stance. There is no point walking into an important negotiation session hoping to wing it. ‘Some people are naturally better [at negotiating] than others,' says Fowler. ‘It requires a certain amount of quick thinking and ability to respond quickly. You also need the confidence to be able to say â€Å"Look, you've raised something new. Can we adjourn this meeting and continue tomorrow, by which time I'll have been able to gather my thoughts? † It's important to know your own style and be comfortable with it. If you're stepping too far outside of yourself, you can end up seeming artificial. ‘ Yet Chris Grice, an assistant director of ACAS, the conciliation and arbitration service which has dragged countless industrial relations negotiations back from the brink, believes negotiation skills are more about nurture than nature. ‘There's a question as to whether negotiating is an art or a science,' he says. You can be taught good negotiation, so I'd say it's a science†¦ Being taught how to mix colours doesn't make you an artist. You can learn about negotiation strategy, how to read a situation, when the tune is right to confront an issue and when to apply a variety of different processes. Preparation is an often neglected area. If you're negotiating about pay, for example, you should be aware of the going rate, affordability and any other interested parties before you go in. You need to be able to anticipate the other party's moves. ‘ While Grice admits that some of the negotiations he is called in to rbitrate are conducted in what he – with admirable understatement – describes as an ‘adversarial atmosphere' (potentially explosive in other words), he reckons that overall he has witnessed as much civility as hostility. This, he believes, is because most of the participants at this level of negotiation tend to be astute practitioners, who realise that prickliness and emotional involvement will only hamper their efforts. ‘Some of the best negotiators are mild-mannered but persuasive people,' says Grice. ‘They know exactly where they want to be and realise they can get there in a civilised manner. After all, you've got more in your toolbox than a hammer. ‘ One problem often leads to another. A manager may feel it necessary to cut overtime. The employees are unhappy and threaten industrial action but the manager should avoid the immediate reaction to sack the ringleader. By doing so, the manager would have two problems to cope with instead of one. It is important to keep one topic in focus at a time. An ‘easy does it' ethos is especially important in small to medium-sized businesses, which rely on establishing and maintaining an ongoing network of reliable suppliers and subcontractors. If parties leave a negotiation feeling hard done by, the relationship is unlikely to be sustainable for any length of time. ‘The main point is to make the person you're negotiating with think that they have achieved the best deal possible,' says Frank Kings, managing director of Sovereign Contracts, a Midlands-based shop-fitting concern, whose clients include IBM, SmithKline Beecham and Warwick University. ‘I'm always looking for repeat business, so negotiation is as much about building a long-term relationship as striking the best deal at that particular moment. One should always try to take a longer-term view. ‘ Susan Croft, a trainer at the Aziz Corporation, which specialises in spoken-communication skills training for business, shares Kings' views. Negotiations, she maintains, are not necessarily confrontational, just a necessary means of ensuring that two or more parties are satisfied with their lot. ‘In a â€Å"win-lose† situation, you may have won the battle but not the long-term war,' Croft says. ‘You don't want the person you're negotiating with to be checking for their arms and legs on the way out. ‘ A degree of emotional detachment is a must. Losing your cool may mean losing the thread and the advantage. Concentration is also essential. The best negotiators are good listeners and observers too. By keeping your eyes and ears open, you can pick up valuable clues as to where the other side is prepared to compromise or where there are flaws in their argument, which you can exploit later. If you are so utterly determined to put across your own points, you may not hear what the other side is saying. Their position may have changed and your initial standpoint may no longer be relevant or valid. Similarly, the other party should not be given too many hints. It is worth keeping your cards close to your chest in a negotiation. Don't give away more information than you have to. Release nuggets sporadically and tactically when you feel they will make the most impact. Be aware of your body language because you might be revealing more than you think through your movements and mannerisms. If you look hard enough and think laterally, there are usually ways and means of clinching a mutually beneficial deal through negotiation. Phil Jones, managing director of Real Time, the London-based interactive design studio, recalls two recent instances where new clients wanted to launch internet web sites but didn't have the requisite budgets. They were the type of high-profile clients and creatively challenging projects that Real Time was keen to get involved in, however. ‘If it's a job you really want to do, you can always find a way of doing it,' maintains Jones. The first was for the Formula 1 motor-racing team, Williams Motorsport: ‘They made the balance up in contra deals, mainly in tickets to some of the major Formula 1 meetings. ‘ The tickets are like gold dust, of course, and can be used as a pat on the back for staff, or as an opportunity to pamper existing clients or woo new ones. Diesel, the Italian clothing manufacturer, which is quietly stealing a march on its rivals in the UK jeans market, approached Real Time towards the end of the financial year, when its promotional budget was running perilously low. Real Time managed to negotiate further projects the following year for completing the initial job an e-commerce site that allows ordering of clothes over the internet – at a cut-price rate. Every job is like that. You have to be flexible to get the business,' says Jones. Indeed, he is currently negotiating a deal with the Football Association for an e-commerce web site dedicated to the UK bid for the 2006 World Cup. Real Time was responsible for the bid's logo and original web site. ‘The FA have a limited budget to spend across a range of media, so I'm talking to them about perhaps receiving a percentage of what's sold from the new site,' he explains. ‘That's really putting your money where your mouth is. ‘ Negotiation, then, is primarily about effective communication. Communicating what you want and what you have to offer, and then marrying that up with another party's requirements. A bit of imagination, flexibility and a well-considered strategy can go along way to meeting these ends. It is also worth remembering that how you put it is often as important as what you're actually saying. ‘You should always try to express things in ways the other parties find palatable, so that no one loses face,' says Grice of ACAS. ‘Packaging is half the battle. ‘

Guy Kawasaki Business Plan Example

Your Logo Name of your company Your Name Title Company Name Mailing address Email address Direct dial number Executive Summary The executive summary is the most important part of the business plan because if it doesn’t â€Å"wow† readers, they will stop—or at least â€Å"tune out†Ã¢â‚¬â€at this point. My suggested format is: * Paragraph 1: Explain what your company does in very simple but seductive terms. * Paragraph 2: Explain the â€Å"magic sauce† that your company has that provides a believable competitive advantage. * Paragraph 3: Explain your current status, milestones reached, and milestones soon to be achieved.Your plan is going to live or die, be read or be tossed, based on this section. It is 80% of what matters in a business plan. Note: You can read my blog post for more information. Problem/Opportunity The purpose of this section is to create an awareness that the problem you solve or opportunity you address is financially attractive. M ost entrepreneurs rely on consulting studies, but this is ineffective because everyone makes similar statements: â€Å"According to Jupiter, the market for avocado farming software will grow to $20 billion by 2015. †As a rule of thumb, the more citations you use, the less believable the opportunity. The better method is to catalyze fantasy so readers make their own market estimate. For example, if your product appeals to teenagers, you’d like the reader to be thinking, â€Å"My kids and all their friends would love this. The market will be huge. † Unfair Advantage This section has to answer the very simple question: â€Å"Why you? † In other words, what makes your company so special that you will succeed where others will fail? Each company can have a different answer to this question: * Leading-edge PhD research High visibility and powerful connections in the industry * Exclusive, perpetual intellectual property license I’ll also tell you what doe sn’t work: saying that you’re bright, energetic, hardworking people who really believe in what you’re doing. Entrepreneurship isn’t an elementary-school play where everyone gets positive feedback. In other words, think â€Å"Tiger entrepreneur† in the spirit of Amy Chua’s Tiger Mom. Frankly, you may not have an unfair advantage then what you should do is delay raising money and bootstrap your company until you can show that the â€Å"dogs are eating the food. If I had to pick the best unfair advantage, it would be that you’re already shipping, and customers are flocking to you. That cuts through all the bull shiitake. Sales and Marketing This section explains how you’re taking your product to market—particularly during the introduction phase. You must show an understanding of direct sales, channels, or freemium marketing to be credible. Also, you should make it obvious that the cost of acquisition of a customer is far l ess than the revenue you’ll reap from each customer. Specificity is everything here. Blowing smoke such as â€Å"we’ll use viral marketing† is an insult to the reader’s intelligence.Going viral is an outcome, not a strategy. A sophisticated reader will want to know your tactics at the ground-level—not a 50,000 foot view. So imagine yourself in the marketplace. You’ve got a knife in your teeth. How are you going to capture the market? Competition There are two goals for this section. First, to provide an overview of what competition your company faces. Readers truly want to know what you will be up against. Second, to build credibility by showing that you are aware of all the major competitors and understand how to do battle with them.Many entrepreneurs screw up this section by claiming there is no competition. Anyone whose money you’d want will conclude one of two things if you do this: you don’t know how to use a search engine or you’re going after a market that doesn’t exist. The best case for this section is that you create a chart that shows what you can do and your competition can’t and what you can’t do and your competition can. Finish off by showing tactical ways to defeat the competition. Business Model Explain exactly how you’re going to make money in this section. Will you be selling licenses? Boxes? Virtual goods?Advertising? There are a limited number of options here, and I wouldn’t try to invent a brand-new business model. You may not know how you will generate revenue. That’s okay. Take your best shot based on your marketing and sales strategy and what other successful companies have done. I would not, however, list a bunch of potential business models. Then it looks like you’re clueless and barfing out possibilities. Here’s a power tip: Ask women what they think of your business model. Women are much better judges of business mo dels than men because they are much better bull-shiitake detectors.Forecast In a few days, I’ll provide an Excel model that helps you create a five-year financial forecast for this section. You can find the Excel model in the same folder as this outline on my SkyDrive, or search for the post on my blog http://blog. guykawasaki. com. But the gist of this section of your business plan is to tell your story with numbers. The elements of this story include the opportunity, required resources, and checkpoints. Honestly, no one is going to believe your numbers, and this is okay because it’s true of all pitches.What you need to communicate is an overall picture of the economics of your business, the trends in the market segment, and an understanding of your business. Team This is the infamous team section of the business plan. It’s the section that entrepreneurs think make or break the plan. Many experts would disagree with me, but it’s not the most important pa rt of the business-plan document. The Executive Summary is because if it’s not great, readers will not care, or perhaps even get to, the team section. Frankly, most team sections are weak—almost by definition.You are, after all, a young company seeking funding. If you truly had a proven team, you wouldn’t be seeking funding because you’d be using your own money or you could call up investors in prior companies who would fall all over themselves to fund you. So what you want to do is to have catalyzed fantasy with your PowerPoint, demo, and previous sections of the business plan to such a degree that the reader is thinking, â€Å"This is such a great idea that we can help build the team,† as opposed to â€Å"This is such a great team that surely they can do something great. †Then this section should demonstrate that you have at least two people who are dedicating their lives to making the company a success and that they have relevant experien ce. You and your co-founder are probably not famous, but hopefully you’ve worked for companies that the reader has heard of. You heard it here first: well-known corporate logos are a proxy for a good team. If not corporate logos, then college logos will suffice. If you can furnish neither, then we’re back to the best testimony of all: you are already shipping, and the dogs are eating the food.Have you noticed that I constantly come back to this? Real customers are the best â€Å"proof† of viability. Status and Milestones The purpose of this section is to â€Å"tie a bow on the present. † Another metaphor is that this section of the plan is the vanilla ice cream that goes on top of the warm apple pie. Reiterate all the progress you’ve made â€Å"without any outside funding,† how the customers are eating your stuff up, and how the trend is your friend.

Llustrate this collaboration Assignment Example | Topics and Well Written Essays - 250 words

Llustrate this collaboration - Assignment Example Besides, these images served the purpose of arousing respect and reverence for their gods among the people. Egyptians were more concerned about the afterlife than their real existence on earth, which is evident from the above image featuring gods of the underworld realm (Acharya 233). In this image, the artist features Egyptians’ underworld gods (according to their ranks form left) whose core role encompassed determining the destinies of their dead people. The deities’ images varied based on their roles whereby the central image depicts Anubi god responsible for mummification process after death whereas the last or left image was Horus god (Acharya 237). The latter was a symbol of kingship in Egypt after the murder of the first god (Osiris) (Acharya 236). Instilling reverence and respect for their gods, artists by then depicted the gods sometimes having animal heads (Acharya 236). This also expressed their relationships with nature, which the living people depended mainly for survival. Hence, the gods possessed immense controlling power over both the people and the nature or land, which they inhabited (Acharya 237). Bilińska-Bohdanowiczowa’s image depicts one of the remarkable biblical stories concerning sons of Jacob’s rivalry, which prompted to the selling of Joseph (Garb 39). The image depicts the focal point of the entire account, which the artist chooses to feature. Hence, this arouses viewers’ thoughts concerning the Israelites’ origin and diverse chronological events that followed the depicted scene. In this image, art acts as an auxiliary medium meant to help the viewers understand, remember and relay the depicted information to the then numerous people (Shusterman 1). Therefore, Bilińska-Bohdanowiczowa via this image takes advantage of visual method, which is extremely effective compared to both reading and narration

Avoiding Plagiarism Essay Example | Topics and Well Written Essays - 500 words

Avoiding Plagiarism - Essay Example Even figures and statistics are not genuine under similar scenarios which are a real bane if seen from the corrective settings of academic writing, etc. It is best to make use of sources which are well-known and deemed as credible right from the outset of things. Another difficulty lies in the sources which are in an online capacity. Due to broken links sometimes the online sources are not found which leaves a real bad taste in the mouth for people who are the readers of such academically written pieces. At times, the web links are shifted to other websites which is also a bad omen for academic writing. This could be regarded as a serious case of plagiarism if the source is not found. Hence it is significant to find the sources which have been made use of, as these would validate the data and information that has thus been used. The steps that would be taken to ensure that citations are done properly comprise of finding out the exact credible links which will be used, the people upon whom the genuineness would be considered important and lastly the avoidance of already plagiarized text within the academic writing piece. It might just be a fact that the text which is being made use of has already been plagiarized somewhere else (Moore 2005). This is a real bane if seen within the correct settings and it could pose to be a huge problem. Such issues need to be avoided in order to keep away from plagiarism in the sheer sense of the word. Plagiarism brings to light such issues that could be avoided in the first place so that the written piece is not marred by any stretch of imagination. There could be other steps that are taken in order to ensure the sources are not used in a wrong manner. Anti-plagiarism software can be used which will keep at a safe distance the plagiarizing aspects and thus the academically w ritten piece could be regarded as genuine and authenticated by all means and ways. In short,

Eric Owen Moss Samitaur Tower Culver City, California Essay - 1

Eric Owen Moss Samitaur Tower Culver City, California - Essay Example ome to terms with something that vehemently challenges the status quo, giving way to forms and features that defy preconceived notions and set views about the relationship between functionality and form. It would not be wrong to say that ‘Samitaur Tower’ in Culver City is an apt representative of the typically Californian constructivism, which accomplishes, energizes and animates the surrounding landscape with its bold defiance, almost naà ¯ve and innocent tendency to challenge set notions and the innate tendency to redefine architecture by going for the possible and phantasmagoric permutations and combinations resulting out of the interplay between form and functionality. Of course, it would be totally simplistic to say that ‘Samitaur Tower’ is merely an information tower located at one corner of Hayden Avenue and National Boulevard, near the primary entry point to the redeveloped section of Culver City (Anderton 29). In fact, ‘Samitaur Tower’ is much more than this (Anderton 29). It is not merely a landmark representing the entry into a newer section of the Culver City, but rather boldly and somewhat audaciously represents entry into a new era of modern architecture, where an architectural innovation supersedes over all the requirements of form, functionality, environment and even user. The Tower marks an initiation of the era where the form, functionality, landscape and the end user stand subservient to a marvel of abstraction that though being under control, leaves no stone unturned to project an image of defiance, rebelliousness and one-upmanship. An architectural wonder that though in its very essentials intends to serv e a set and preconceived function, somehow manages to explode in the yearning to give way to something that is much more than mere functionality. In that context the ‘Samitaur Tower’ could be interpreted as being the extreme of something both good and bad, a beautiful building signifying the unrestrained expression of Id, and

EU Official Control of Foodstuffs Assignment Example | Topics and Well Written Essays - 2750 words

EU Official Control of Foodstuffs - Assignment Example In this regard, the European community has laid down the regulation on the official foodstuff control system Regulation (EC) No 882/2004 on 2004, in order to ensure the objective of food safety and adopt requisite measures. These regulatory guidelines are implemented in order to overcome the drawbacks associated with the previous legislation to ensure the control in food management approaches and design common national control systems for the European zone (2Europa, 2010; EUE-Lex, 2004). Correspondingly, this study intends to address the topic related to official foodstuff controls system with a special focus on Poland. Poland is one of the rapidly growing economies, wherein it is observed that the foodstuff sector play a critical role to maximise the growth of the nation. In accordance, the report will summarise the aspects related to meat inspections abattoirs, food products, border Inspection, food emergencies and the role of government in it. Poland is one of the fastest developing nations of the EU with a population of around 38 million and a GNI of around $ 13,080 per capita. The nation is termed as one of the largest economies, located in Central Europe (The World Bank Group, 2014). The national strategic plan of Poland has been working with the motive to improve the competitive position of food industry by implementing various preventive methods in its food chain. Due alignment has also been focused by the food management authority in the EU with the already enacted regulations in the food market (International Finance Corporation, 2010). The Republic of Poland is an organisational structure incorporated of a central level, which has 16 regions, 379 districts and 2478 municipalities. The central level of the nation is equipped with the overall responsibility and authority to control animal health and their welfare, agricultural food safety and safety measures through the various channels of food supply in these nations. Both the

3.Account for the increasing number of children incarcerated in the Essay

3.Account for the increasing number of children incarcerated in the UK. Is this an effective means to tackle youth offending - Essay Example The increase in incarceration is simply a result of more punitive sentencing and remand decisions. At the same time, depriving children of their liberty is ineffective in terms of preventing further offending, is expensive and does incalculable damage to young people who are already among the most vulnerable in society – a point tragically confirmed by the death of two children in custodial establishments during 2004.† (Narco, 2005, p. 1) It is clear from such observation that though there has not been any such change at the rate of criminal activities in the socio-cultural backdrop of the United Kingdom, but the administration, as it has witnessed through its previous experience that, random imprisonment of children helps in cutting the rate of criminal offence down, that is why they are still sticking to the system. Such random process of child incarceration, though its is considered to be effective but in real life is not only results in tremendous psychological probl ems to the youth section of the society but at the same time they are also exposed to the risk of being abused or molested by criminal minded persons. Consequently, they either remain as psychological patients for the rest of their lives or they develop extremely hostile mentality against the society that provides them also with a criminal bent of mind. Statistics of 2004 shows that 205 youths, who were below 15 years of age were taken under custody and three of them, namely, Gareth Price (16), Gareth Myatt (15) and Adam Rickwood (14), expired unfortunately during their tenure in the custody. (Narco, 5005, p, 1) Such incidents bear enough evidence to show that in the name of justice or controlling crime what actually is happening is exploitation of the youth force of a nation and the administration is actually dragging the youth section to such a situation, where they are not

Critical Analysis of the Trends in Vehicle Miles Traveled Term Paper

Critical Analysis of the Trends in Vehicle Miles Traveled - Term Paper Example The discussion provided for the impact of the outlined factors is one-sided. Most of factors such as decentralization of companies can have either effect. Travel requirements decreases as a person ages due to the decrease in the activity level and decrease in work related travels. Contrary to the earlier arguments, the aging factor does not increase or reduce the VMT. This is because the decreased levels caused by the aging population are countered by the increasing travel levels caused by the maturing young adults. However, the improved health, wealth and higher licensing rates for the elder women have curtailed the reduction in the rates of mobility for the older generation. The argument on the aging factor overlooked the impact of the economic growth on the VMT. This reduces the rate of VMT. Changes in the nature of work will reduce VMT because most of the employment agencies and individuals are applying the use of computer technology to enhance production. Most of the workers can work from home and avoid travelling to their work places. Most institutions of higher learning are also leaning towards introducing online lessons. This will reduce the travel requirements for most students. Decentralization of companies to rural areas can also contribute into the reduction in the VMT because companies may be located near the workforce thus, negating the travel necessity. Finished goods will be brought near retailers and consumers negating the necessity of travelling over long distance to acquire them.

Acinetobacter baumannii Killer Hospital Bacteria Essay

Acinetobacter baumannii Killer Hospital Bacteria - Essay Example Further, it provided a means of warning to the potential patient to be wary of the symptoms that such bacteria could exhibit. In terms of additional questions that could be asked as a means of understanding the information represented to a further and more complete degree, it is the view of this reviewer that the article should have discussed mortality rates in terms of the bacteria in question. This would have provided the reader with a baseline of understanding as to how dangerous it truly is. Finally, information provided by the CDC as well as a litany of other health related websites is beneficial in understanding this particular type of bacteria and its level of danger to a more specific level and degree. Further, the information can in fact be related to ongoing information that is represented within the news; as it is quite common for local news stations or newspapers to report on individuals that have gone into the hospital for a relatively minor issue or operation and then become infected with a very strong strain of bacteria or even staph infection.

Effects of Divorce on Children Essay Example for Free

Effects of Divorce on Children Essay Although divorce is now allowed by law in some countries, it is still unhealthy for a family especially in the presence of a child. Due to the fact that they are still young, the children often do not understand why some couples need to separate and they respond in a variety of ways that parents should understand and deal with. When the divorce is settled, the children might wonder why their father or their mother is no longer around and this might be quite hard to explain to a young mind. This produces short and long term effects on the children and even sometimes causes teenagers to rebel against their parents causing more problems than there already is. Another issue regarding children and divorce is who will have custody of the children and alimony. Usually, the mother gets custody over the children while the father still provides financial support. Depending on the situation, the custody is being granted to the father. One problem about divorce is that couples think that the matter is only between them; failing to consider what effects it would have on their children. Little do they know that the changes that will occur once the divorce takes effect will have many negative effects on children. In a case to case basis, children might feel different because of the many changes that will take place once the divorce becomes effective such as changes in schedules and daily routines as well loss of contact with members of extended family (Parker). Children may also develop a fear that losing one parent will eventually lead to the lost of the other. The loss of attachment of a child to a parent may also lead to the loss of other secure relationships such as friends, siblings, neighbors and even pets. Children also, more often than not, are attached to their surroundings and divorce sometimes mean moving out or migrating which could prove unhealthy for the wellbeing of a child. A parent also has a tendency to create a dis-attachment between the child and the other parent which could prove to be a major predicament in the psychological health of the child (Parker). Many children tend to think that they are somehow the reason why their parents want to get divorced. Children often remember rough times that they had with their parents such as arguments, poor grades, getting into trouble, vices, etc. They start to think that the conflict came from them and they start to blame themselves. If this is the case, the parents should make clear that they are not responsible for the conflict and that both of the parents still love them. Explaining custody arrangements would also prove better to prepare the child and for a better understanding (Clandos). In some cases children try to bring their parents back together by either â€Å"acting out† in negative ways or trying â€Å"so good† so that his/her parents would think twice and reconsider about pursuing the divorce (Parker). As a reaction to a divorce, children especially teenagers show aggressive and defiant behavior. A problem here is that parents usually think that this is the normal behavior of the children instead of a reaction to problem. Parents should be keen observers and must be able to identify if the behavior is still normal. In such cases, children also show depression and parents must watch out for this kind of reactions (Parker). In one study, it has been proven that children have adapted to their parents divorce and have emerged as successful individuals. According to Constance Ahrons, the author of Were Still Family: What Grown Children Have to Say About Their Parents Divorce, although they are now adults, children who belonged in families that divorced emerged â€Å"stronger and wiser† having coped with â€Å"difficult times and experienced stressful family changes†. The research indicated that 79 percent feel that their parents decision to have divorce proved to be a good one. On the other hand, according to David Blankenhorn, founder of the Institute for American Values, â€Å"a good divorce is not nearly as important as having less divorce. No matter how good your divorce is, it is still a very painful experience for your child (Peterson). Many children who have grown up may have coped with the effects of divorce but still, a good number of children were affected and were not able to cope with it. It has been proven that children from divorced families are usually victims of abuse and exhibit more health, behavioral and emotional problems compared to children from intact families. Data also indicate that children from divorced families have more likely been associated with drugs, crime and even suicide (Fagan). According to a survey conducted by the Department of Health and Human Services, National Center for Health Statistics, fatherless children show a much greater risk of committing suicide while another study indicated that three out of four teenage suicide cases are from families where a parent is absent. Moreover, another study by Kalter and Rembar indicated from a sample of 144 children and adolescents that 63 percent showed subjective psychological problems such as anxiety, sadness, moodiness, phobias and depression while 56 percent had poor grades. Another 43 percent showed aggressive behavior towards their parents (Fatherless Homes Statistics). Children from divorced couples have been noted to perform poorly in academic subjects such as reading, spelling and math. They have also been identified to have higher drop-out rates and more often repeat a grade. It was also indicated that these children have a less likelihood of graduating from college. It was also noted that families that have gone through a divorce have experienced a 50 percent drop in their income levels resulting in poverty. Divorce also resulted in less religious worship which is associated with many positive outcomes such as better health, longer marriages and improved family life (Fagan). Divorce also affects the sexual behavior of children. Children from divorced families start to accept premarital sex and divorce. The National Longitudinal Survey of Youth indicated that â€Å"African–American girls are 42 percent less likely to have sexual intercourse before age 18 if their biological father is present at home. For Hispanic–American girls, the stepfather’s presence increases the likelihood of sexual intercourse before age 18 by 72 percent† (Fagan). Robert Sampson, a professor of sociology at the University of Chicago, discovered that divorce rate is connected to the robbery rate in 171 cities in the United States that have a population of at least 100,000. Lower rate of divorce meant higher social control which in turn also results in lower crime rate. There is also a close line relating child abuse and crime rates. Higher divorce rates result in higher rates of child abuse but instead of curbing child abuse, remarriage only adds to it. Having a stepfather would most likely increase child abuse and data indicate that serious cases of abuse is much higher for stepchildren compared to children from whole families (Fagan). Likewise, a study by Kalter indicates that teenage and adult females that have been exposed to parental divorce resulted in lower self-esteem, heightened sexual activity, delinquent behavior and are unable to maintain a lasting heterosexual relationship. It was also stated that girls who grew without interaction from a father missed out on a key element. â€Å"The continuous sense of being valued and loved as a female seems an especially key element in the development of the conviction that one is indeed femininely lovable. Without this regular source of nourishment, a girls sense of being valued as a female does not seem to thrive† (Fatherless Homes Statistics). Children may suffer traumatic experiences in cases of divorce but steps can be taken to reduce these kinds of effects that divorce has on children. These steps are the following: â€Å"(1) be honest for the potential of emotional trauma on each of your kids; (2) allow your children to communicate openly; (3) offer your children choices, whenever possible, to increase their sense of power over their lives; (4) find support for yourself and your children; and (5) provide continuity† (Clandos). It is, likewise advised not to expose the children to any marital conflict. Talking about the spouses negative behavior should also be avoided while developing amicable relationship with the spouse is advisable for the sake of the children. Taking care of ones self will also help children adjust to the changes caused by the divorce. Moreover, discussing the separation with the children would also be helpful but one must always be mindful because what one says might affect the outlook of the child in a negative way (Clandos). Some changes in behavior may be observed from children that have been affected by the separation. Some children who are most of the time jolly and playful may become moody and may lose self-esteem. Sadness and moodiness may become excessive at times. Children also sometimes develop a fear of â€Å"clinginess† and may show anger outbursts (Clandos). Teen marriage account for a good percentage of divorce cases. Early marriages have been considered more unstable because of different factors such as the inability to support a family because of the absence of a good paying job having not finished college. It is estimated that one half of teen marriages with women ranging from 18 to 19 years of age result in divorce within 15 years time although the rate of divorce for women over 20 is also particularly high at around 33 percent. In cases of out-of -wedlock pregnancies, marrying before giving birth will increase paternal support because the male partner would have better access to the child and may provide better financial support even if there is a high risk that the marriage will result in an divorce (Seiler, 7). According to data from the National Center for Health Statistics, over time, the rate of divorce per 100 marriages have increased from three in 1870 to 30 in 1945 and 51 in 1998 (Fagan). Half of the marriages in the US end in divorce and from this data, one may state that people now no longer consider marriage as a strong binding force for a couple. Marriage now no longer provides a perception that it is permanent. Marriage is also no longer considered as a life-changing decision because of the availability of divorce. Dating games such as The Bachelor which sometimes end in marriage is proof enough that people no longer take marriage seriously. A divorce is caused by many factors such as common misunderstandings, financial difficulties, adultery, vices, and other irreconcilable differences. Many couples experience financial difficulties and this is one cause of divorce but prior to what most believe, financial problems are not the top cause of divorce. It only ranks fourth or fifth next to other factors that produce higher divorce rates, namely, â€Å"incompatibility, lack of emotional support, abuse and sexual problems†. According to Jan Andersen, associate professor at California State University in Sacramento, only 5 percent of divorce cases are caused by a couples financial difficulties (Weston). Other usual causes of divorce aside from financial problems are â€Å"lack of commitment to the marriage, lack of communication between spouses, infidelity, abandonment, alcohol addiction, substance abuse, physical abuse, sexual abuse, emotional abuse, inability to manage or resolve conflict, personality differences or ‘irreconcilable differences’,differences in personal and career goals, different expectations about household tasks,different expectations about having or rearing children, interference from parents or in-laws, lack of maturity, intellectual incompatibility, sexual incompatibility, insistence of sticking to traditional roles and not allowing room for personal growth, falling out of love, religious conversion or religious beliefs, cultural and lifestyle differences, inability to deal with each other’s petty idiosyncrasies, mental instability or mental illness, criminal behavior and incarceration for crime† (Panse). Even if many countries legal ly accept divorce, there are still some countries that do not approve of divorce and most of these countries are against divorce because of religious beliefs. In biblical texts, adultery is often mentioned but nothing is clearly mentioned about divorce. Even theology scholars and pastors do not share the same views regarding biblical teachings about divorce. Christian scholars have different positions regarding the controversial issue. They argue that â€Å"(1) divorce is never permitted under any circumstances; (2) divorce is permissible under certain, specified circumstances; and (3) divorce is permissible under many circumstances† (House). The first argument supports that â€Å"marriage is lifelong and permanent† and divorce is against Gods standards and Christians are strictly prohibited from having divorce. Those who support the second argument that divorce is permissible under specific circumstances believe that divorce is not prohibited by biblical texts. They believe that one spouse commiting adultery means that a divorce can be allowed. Desertion is also being considered as a valid reason for divorce in this argument. On the other hand, the third view argues that divorce is allowed not just for conditions of adultery and desertion but for many other conditions as well (House). Generally speaking, divorce has many adverse effects on children. It affects their behavior, emotional and psychological health. Although some research studies indicate that children have been able to overcome the behavioral, emotional and psychological effects caused by divorce and were able to break out as successful individuals, many children still suffer from the harmful effects of divorce. As discussed, children from divorced families have a higher tendency to commit suicide, are more likely to commit crime and premarital sex as well as having poorer performance in academics. To sum it up, divorce does not provide any good effects on children and because of the many negative effects, it would be better if couples do not resort to divorce so as not to disregard the well-being of their children. It would be better off if couples just settle their differences for the sake of the children. It is also recommended that the government take steps to at least be able to lessen the cases of divorce if not eliminate it. On the other hand, the church should re-orient people the importance of marriage and deciding who to marry as simple as it has become today. The Church must make the people know that marriage is a life-changing decision. The status of marriage, particularly in the United States which is one of the countries with the highest divorce rates, is not strong. Works Cited Parker, Wayne. The Effects of Divorce on Children and How to Cope. accessed April 2, 2008 from, http://fatherhood. about. com/cs/divorceddads/a/divorcekids. htm Clandos, Rosemary, Kemp, Gina M. A. , Jaffe, Jaelline Ph. D. , Segal, Jeanne Ph. D. 28 September 2007. Coping with Divorce: Helping Your Child Cope with Separation or Divorce. accessed April 2, 2008 from, http://www. helpguide. org/mental/children_divorce. htm Peterson, Karen. Is Divorce a Bad Thing? Does it often leave broken children in its wake? Apparently not. 2004 June. accessed April 2, 2008 from, http://www. dimaggio. org/Eye- Openers/is_divorce_a_bad_thing. htm

David Camerons First Speech as Prime Minister Essay Example for Free

David Camerons First Speech as Prime Minister Essay This political speech made by United Kingdom’s new prime minister David Cameron in May 2010 could be considered the beginning of a new era in the politics of the country because, for the first time after World War II, Britain would have a coalition government. David Cameron (born in London in 1966) was elected leader of the Conservative Party in December 2005. He has modernised his Party, the Conservatives, by introducing new ideas such as the environmental defence, gay rights and abortion. He has a fresh, young and moderate image. The conservative leader gave this speech outside No 10 Downing Street right after being appointed Prime Minister. Cameron clearly describes UK’s social and economic situation and points out the main challenges he will have to face during his office. He addresses to the citizens and ask them for their help, but also to the political parties. In fact, one of his objectives for the term is to reform Parliament and to end with two-parties system. Cameron starts thanking the outgoing prime minister, Labour’s Gordon Brown, who succeeded Tony Blair in June 2007. Brown resigned in 11 May 2010 since the general elections left no party able to govern on its own and he could not reach an agreement with the Liberal Democrats to form a government. Labour Party was weak after ruling for 13 years and finally the Liberal opted for the Conservatives, despite they are not so close ideologically to the Tories. The Liberal, with 23% of the seats, and the Conservatives, with 36,1% of the seats, formed a coalition with Cameron as prime minister and Nick Clegg as deputy PM. As Cameron explains in his speech, UK is in need of a strong and stable government, and both parties are willing to work together in spite of their differences. Cameron details as well some of UK’s currents problems, basically the economic crisis and the reform of the political system. In this regard, Clegg had already said during his campaign that UK was immersed in a transition from the twosystem party to a more plural politics. According to him, this is a reform that any government should do to make people trust again in politics. Cameron didn’t agree with Clegg, although it was something he had to accept to make a pact with the Liberals. The Labour Party had already made some changes in the House of Lords, but deeper reforms are needed to finish with the present system, that favours the majority parties (Conservatives and Labour) and is detrimental to third parties. At present the First-Past-The-Post (or simple majority) system is followed in general and local elections. That means that the winner in each of the 650 electoral district gets a seat and all the rest of the votes are wasted. In consequence, the seats obtained by a party are not a real representation of the number of votes. It could even happen that the winner had more people voting against him that for him. Although it provides the country with stable and strong governments, this system has been questioned specially with the raise of the Liberal party, that in May was key to form a government. A referendum on the Alternative vote system is planned for citizens to decide. In the second part of this speech Cameron sends a message to the British society as he says that real change will only be achieved if â€Å"everyone pulls together, comes together, works together†. Cameron mentions some words that represent his centre-right position: freedom, fairness, family, values. At the same time, he is in some way anticipating the unpopular and hard measures he has taken recently. After six months in the government, the coalition has approved a plan to cut spending and reduce to a half deficit, which is the largest structural budget deficit in Europe. The measures of the spending review are not popular: around 500,000 public jobs could be lost in four years; the retirement age will be raised from 65 to 66 years by 2020; rents will be raised for new tenants in council housing; and police budget has been reduced by 20%. Changes will be also introduced in the unemployment subsidies, so that claimants who refuse three job offers will lose their allowance. Students have reacted by protesting violently in front of the Conservative headquarters. They complain specially about the raise in the tuition fees, that will be multiplied by three. The spending review is also facing critics of the Institute of Fiscal Studies: the think-thank believes that the poor will be the most affected by the measures. During the campaign Labour, Liberal and Conservatives agreed on the need to cut spending, but the proposal of Cameron was the hardest. At the same time, the Tories thought the reforms had to start immediately, while the Labour preferred to wait a year until the economic recovery was consolidated. Indeed, some fear that the spending review will not help UK to get out of the crisis, and they claim that the present difficulties are only an excuse to reduce the power of the state (an important principle in the Conservatives’ ideology). On the other side, Conservatives think that the private sector will be able to support the economy and will be reinforced, in spite of the cutback in spending. It is beyond doubt that the financial crisis has affected deeply all Europe, and that something had to be done to reduce the number of British citizens living on the governments subsidies. But it is not that clear that such strong measures had to be taken. UK’s economic situation is not as bad as other countries in Europe (like Greece, Ireland, Portugal, and Spain) and it is still an economic leader. At present I find difficult to say if Cameron’s decision is economically o politically driven. Only time will tell if the consequences on society, and specially on the poorest groups, were really disastrous or only a reasonable price to pay. Regarding Cameron’s intention to reform Parliament and the political system, it seems more like a requirement from the Liberal than a real wish. The Liberal were not as successful as they expected in the general elections, but they still were decisive to form a government. Consequently it could be expected that they wanted to assure to be more represented in upcoming ballots. Both Cameron and Clegg proved to be able to make concessions six months ago. It is already a good beginning, but Cameron has a difficult task in front of him. He brings a progressive message, but he represents a Conservative party. And he will have to negotiate with his partner in the government. I think it is still to early to judge Cameron’s ability to renovate political life and make UK get out of the country.

Diabetes Mellitus Type 2

Diabetes Mellitus Type 2 Research Paper Related to Prevention of Diabetes Mellitus Type 2 Beginning in the 1990s, the number of cases of Diabetes Mellitus Type 2 (DMT2) began increasing. This increase occurred alongside an increase in obesity, poor diet choices, and a decrease in exercise among the American population. DMT2 is the most common form of diabetes and is particularly affecting the younger population. With one in five children now said to be overweight, some studies indicate that the number of young people with DMT2 has quadrupled in recent years. This paper will examine the complexity of DMT2 and its rising incidence among the United States (US) population as well as demonstrate that community education and prevention are key components to controlling this disease (American Diabetes Association, 2007). It will consider six dimensions: 1) pathophysiology, 2) incidence and prevalence, 3) audience, 4) survey and other research, 5) disease prevention, and 6) teaching plan with final conclusions. Dimension One: Pathophysiology DMT2 is a chronic disease previously called non-insulin-dependent diabetes mellitus or adult-onset diabetes. It is caused by several complex metabolic disorders which can lead to high levels of sugar in the blood. These disorders result from defects of multiple organ sites including insulin resistance in muscles and tissues, a decline in insulin secretion from the pancreas, unrestrained hepatic glucose production or secretion, and/or declining ÃŽ ²-cell function. Patients who have DMT2 are not able to regulate the glucose levels in the body. If glucose is not able to reach cells in the body, the body is not able to use it for energy and the glucose will stay in the blood causing the main symptoms of diabetes (Barr, Myslinksi, Scarborough, 2008). ÃŽ ²-cell dysfunction is thought to be partly genetic and contributes to the onset of glucose intolerance in DMT2. It is characterized by impairment in the first phase of insulin secretion during glucose stimulation. The endocrine pancreas is unable to compensate for insulin resistance that could lead to hyperglycemia and the onset of diabetes. ÃŽ ²-cell dysfunction along with glucotoxicity, lipotoxicity, and other inflammatory agents on pancreatic insulin production all play a contributing role in the development of DMT2 (Rizvi, 2004). Tissue resistance to glucose uptake is also recognized as a major cause of DMT2. Insulin resistance has been linked to elevated levels of pro-inflammatory cytokines that trigger endothelial cell dysfunction and promote vascular abnormalities. These mechanisms may lead to atherosclerosis and coagulation tendencies which can also be present with DMT2. Although these causes are not linked to diabetes alone, they are found in other chronic diseases such as dyslipidemia and hypertension which are known risk factors of diabetes. (Rizvi, 2004). Dimension Two: Incidence and Prevalence DMT2 accounts for 90 to 95 percent of all diagnosed cases of diabetes and usually begins as insulin resistance. It is often associated with older age, obesity, family history of diabetes, history of gestational diabetes, impaired glucose metabolism, physical inactivity, and race/ethnicity. In the US, the populations most affected are Native Americans, Hispanic-Americans, and Asian-Americans. According to the National Diabetes Information Clearinghouse (NDIC) (2007), there are approximately 798,000 new cases of diabetes annually in the US, which is an estimated 1 in 340 people per year. Broken down even further, this is about â€Å"66,499 per month, 15,346 per week, 2,186 per day, 91 per hour, and 1 per minute† cases (NDIC, 2007,  ¶6). In 2002, there were 150 million people affected with DMT2 worldwide and 15.7 million people in the US, with an estimated 5.4 million of those undiagnosed. DMT2 affects approximately 1 in 16 people (NDIC, 2007). Dimension Three: Audience Student nurses at Southwestern Community College recently hosted a health fair discussing various diseases and concerns amongst the community. To present the information, student nurses used a demographic audience analysis in order to identify the population attending the health fair. This type of audience examination described the qualities of a group of people by considering several aspects, such as the size of the audience, diversity, captivity or circumstances, as well as the audience composition (Outloud Online, n.d.). The size of the audience determined the way of presenting information; for instance, the large audience would likely have a wide variety of characteristics whereas the smaller audience may have fewer differences. Consequently, presenting information to a large group of people required a more formal approach (Outloud Online, n.d.). On the other hand, small audiences allow for a more personal and informal presentation. Because the health fair was designed to attract a large group of people from three different counties the student nurses concluded that the formal way of presenting information during the health fair would be more appropriate. The second component of the audience analysis referred to the diversity of people attending the health fair. Generally, the larger audiences are more diverse and require a broader approach (Outloud Online, n.d.). On the other hand, special occasions such as health fairs attract a variety of people who are interested in health and wellness. Consequently, the student nurses decided to address the topic of increasing incidence of diabetes during the health fair in a non-judgmental way with the consideration for cultural variations among people. The next element of the audience analysis was related to circumstances of presenting information. For example, people who chose to listen on their own were more receptive than the people were forced to hear something. The term captive described the audience who may resent a speaker; therefore the speaker needed to exert an extra effort to get the audiences attention (Outloud Online, n.d.). Generally, an assumption can be made that the audience is captive and works hard to show the importance of the topic. In order to capture the attention of the audience, the student nurses decided to utilize variety of visual, tactile, auditory, as well as psychomotor teaching methods to present the information about diabetes during the health fair, which will be explained further below. The last component of the demographic audience analysis was related to the composition of the audience. The student nurses considered the factors, such as age, race or culture, gender, as well as education level of the community population. Although the composition of the audience was important, the simplifying peoples interest and beliefs could have easily led to stereotyping (Outloud Online, n.d.). In order to avoid stereotyping of audience, the student nurses decided to provide information without cultural and ethnical preconceptions as well as in a non-judgmental way. Dimension Four: Survey and Other Research In prior years, much research has been conducted on the incidence and prevalence of DMT2. This research validates the increasing rate of diabetes amongst the US population. It was estimated that in 1999-2002, 19.3 million Americans (about 9.3 percent of the total population) had diabetes. By 2005, approximately 1.5 million new cases of diabetes were diagnosed in the US and at this rate, it is estimated that more than 25 million people in the US will have diabetes by the year 2025. According to research conducted by the Tufts-New England Medical Center (2007), the rise of DMT2 anticipated over the next few decades can be attributed to the changes is diagnostic criteria, increased awareness which leads to increased diagnosis, the aging population, increase the prevalence of obesity, and decreasing mortality. Although the prevalence of diagnosed diabetes from 1980-2004 increased in all age groups, it is similar to other chronic conditions and affects the older population. It is estimat ed that over 22 percent of the elderly population (age 65 and older) make up almost 40 percent of those diagnosed with diabetes. In 2005, there were 575,000 new cases of diabetes among those 60 years and older (Balk, et al., 2005). Other research has shown that DMT2 may be described as a new epidemic in the American pediatric population. In 1994, DMT2 accounted for up to 16 percent of new pediatric diabetes cases, and by 1999, it account for 8-45 percent of new cases. This increase coincided with the increased prevalence of childhood obesity. In 2000, the prevalence of diabetes for all ages worldwide was estimated to be 2.8 percent. Based on current research, it is predicted that 4.4 percent will be diagnosed with DMT2 in 2030, which will be an estimated total number of 366 million (Balk, et al., 2005). Results from a Pan American Health Organization survey conducted in 2007 along the Mexico-US border can be found in Appendix A. Another survey on the rising prevalence of obesity among the younger population can be found in Appendix B. Dimension Five: Disease Prevention Although the need to prevent DMT2 was recognized in the 1920s, little has been done in the area of prevention in the decades following despite the technological advances. This lack of implementing a prevention plan was also due to the lack of evidenced-based studies. Several clinical trials were conducted, but many were flawed in design and most studies used anti-diabetes drugs as the only intervention. Fortunately in the intervening years, positive results from several controlled trials using lifestyle changes have become available. More recent trials show it is possible to reduce the rate of DMT2 in high-risk clients through lifestyle modifications such as diet and exercise (Tuomilehto, 2007). Pre-diabetes is a condition in which a clients blood glucose level is higher than normal, but not yet high enough to be termed diabetes. Either the impaired fasting glucose or impaired glucose tolerance tests will be higher. If a client shows increased test results with these two tests, however, progression to diabetes is not inevitable. Losing weight and increasing physical activity has been shown to reduce the blood sugar levels to a more normal range and delay the onset of diabetes. These lifestyle interventions are attainable and much more cost-effective and it is proven that lose 5-10 percent of body weight can reverse pre-diabetes symptoms. (Adams, 2009). Physical activity increases the bodys use of insulin which in turn lowers blood glucose levels. Reducing the amount of time sitting in front of a television is an effective way to increase physical activity. A study in 2007 showed a direct link between television watching and an increased risk of diabetes. Those with a two-hour increase in television viewing had a 23 percent increase in the risk of obesity, leading to a 14 percent increase risk of DMT2 (Tuomilehto, 2007). Nutrition recommendations for prevention of diabetes include high intakes of dietary fiber and low-glycemic-index foods. Eating a well-balanced diet with adequate amounts of protein and carbohydrates with lower amounts of saturated fats and sugars has proven to be effective in the prevention of DMT2 (Mann, 2006). Dimension Six: Teaching Plan A health fair was recently held on the campus of Southwestern Community College. Each group attending the health fair was given one table to present information in a systematic manner that would be beneficial to those passing by. The authors of this research paper, who are also student nurses, chose to concentrate on basic DMT2 pathophysiology and prevention. To effectively present the material to a varied audience, the student nurses came up with strategies to teach the materials that would appeal to various learning styles. For those who may learn visually, the student nurses provided visual aids including a large display board along with two posters. These materials included written information, pictures, and diagrams of DMT2s effects on the body as well as descriptions of the pathophysiology and causes. For the audience to take with them or look through while browsing, the student nurses provided tactile objects such as pamphlets about diabetes and exercise, diabetic cookbooks, diabetic desserts from the cookbooks, and three factual information sheets about DMT2 from a local diabetes educator. For those who were audio-style learners, several student nurses stayed near the information table and were available to answer questions and speak with those interested and/or concerned they may be at risk for developing DMT2. Also available to the audience as reinforcement of this information was a video which spoke of signs and symptoms of pre-diabetes as well as preventative strategies. To further test for symptoms of pre-diabetes, student nurses were available with a glucose monitor to check glucose levels when requested. Overall, the health fair seemed to be quite effective and pleasing to the audience present based on review.

Alvin Ailey :: Biography Biographies

Alvin Ailey Alvin Ailey was born on January 5, 1931, in Rogers Texas. His family was a very religious family. He attended Sunday school and church at the Baptist Young Peoples Union. When he was in junior high school, his class went on a trip to the ballet, and that's what inspired him to dance. Seeing the ballet and having his dance teacher, Lester Horton, he was off to a good start. Watching and meeting dancers and actors like Martha Grahm, Doris Humphrey, Charles -Weidman, and Hanya Holm motivated him to pursue a career in dancing. Watching the actors helped him a lot because dancing is very similar to acting; you have to be in, and feel your character. After Lester Horton's death (Ailey's choreographer), Ailey became the director of Horton's dance studio, but in 1958, Ailey founded his own studio and named it, "The Alvin Ailey Dance Company." The purpose of this dance company is "to enrich American modern dance heritage and preserving the uniqueness of black cultural expression" (Willinger 1). The big break for Ailey's dance company was the dance Revalations. which people from all over loved. Since the start of the Dance Company "the Dance Theater has performed for and estimated 19,000,000 people in forty-eight countries and on six continents, earning the Company a reputation as one of the most popular international ambassadors of American Culture." ( Alvin Ailey Dance Company 7). Most African Americans and many races respected Ailey because he was "A leading figure in modern dance, whose dances reflected his black Southern Heritage and are set to jazz or gospel music." (The New Book of Knowledge 587). In Ailey's dance company, there was one dancer that Ailey admired. Her name was Judith Jamison. She provided the inspiration for Ailey to dance to a solo piece, named Cry. Cry was for Alieys mother; dedicated to" all Black women everywhere-mothers." (Alvin Ailey Dance Company 3). Alvin Ailey :: Biography Biographies Alvin Ailey Alvin Ailey was born on January 5, 1931, in Rogers Texas. His family was a very religious family. He attended Sunday school and church at the Baptist Young Peoples Union. When he was in junior high school, his class went on a trip to the ballet, and that's what inspired him to dance. Seeing the ballet and having his dance teacher, Lester Horton, he was off to a good start. Watching and meeting dancers and actors like Martha Grahm, Doris Humphrey, Charles -Weidman, and Hanya Holm motivated him to pursue a career in dancing. Watching the actors helped him a lot because dancing is very similar to acting; you have to be in, and feel your character. After Lester Horton's death (Ailey's choreographer), Ailey became the director of Horton's dance studio, but in 1958, Ailey founded his own studio and named it, "The Alvin Ailey Dance Company." The purpose of this dance company is "to enrich American modern dance heritage and preserving the uniqueness of black cultural expression" (Willinger 1). The big break for Ailey's dance company was the dance Revalations. which people from all over loved. Since the start of the Dance Company "the Dance Theater has performed for and estimated 19,000,000 people in forty-eight countries and on six continents, earning the Company a reputation as one of the most popular international ambassadors of American Culture." ( Alvin Ailey Dance Company 7). Most African Americans and many races respected Ailey because he was "A leading figure in modern dance, whose dances reflected his black Southern Heritage and are set to jazz or gospel music." (The New Book of Knowledge 587). In Ailey's dance company, there was one dancer that Ailey admired. Her name was Judith Jamison. She provided the inspiration for Ailey to dance to a solo piece, named Cry. Cry was for Alieys mother; dedicated to" all Black women everywhere-mothers." (Alvin Ailey Dance Company 3).

The Death Penalty is a Just and Proper Punishment :: Pro Capital Punishment Death Penalty Crime Essays

The Death Penalty is a Just and Proper Punishment The idea of putting another human to death is hard to completely fathom. The physical mechanics involved in the act of execution are easy to grasp, but the emotions involved in carrying out a death sentence on another person, regardless of how much they deserve it, is beyond my own understanding. I know it must be painful, dehumanizing, and sickening. However, this act is sometimes necessary and it is our responsibility as a society to see that it is done. Opponents of capital punishment have basically four arguments. The first is that there is a possibility of error. However, the chance that there might be an error is separate from the issue of whether the death penalty can be justified or not. If an error does occur, and an innocent person is executed, then the problem lies in the court system, not in the death penalty. Furthermore, most activities in our world, in which humans are involved, possess a possibility of injury or death. Construction, sports, driving, and air travel all offer the possibility of accidental death even though the highest levels of precautions are taken. These activities continue to take place, and continue to occasionally take human lives, because we have all decided, as a society, that the advantages outweigh the unintended loss. We have also decided that the advantages of having dangerous murderers removed from our society outweigh the losses of the offender. The second argument against capital punishment is that it is unfair in its administration. Statistics show that the poor and minorities are more likely to receive the death penalty. Once again, this is a separate issue. It can't be disputed sadly, the rich are more likely to get off with a lesser sentence, and this bias is wrong. However, this is yet another problem of our current court system. The racial and economic bias is not a valid argument against the death penalty. It is an argument against the courts and their unfair system of sentencing. The third argument is actually a rebuttal to a claim made by some supporters of the death penalty. The claim is that the threat of capital punishment reduces violent crimes. Opponents of the death penalty do not agree and have a valid argument when they say, "The claims that capital punishment reduces violent crime is inconclusive and certainly not proven." I am not refuting this accusation. In fact, statistics show that the death penalty neither lowers or raises the incidence of violent crimes.

Total Quality Management Essay -- essays research papers

TQM is a philosophy of management driven by the constant attainment of customer satisfaction through continuous improvement of all organizational processes, including employee participation, teamwork, and leadership. There are five key principles: -MANAGEMENT COMMITMENT 1) Plan (drive direct) 2) Do (deploy, support, and participate) 3) Check (review) 4) Act (recognize, communicate, revise) -EMPLOYEE EMPOWERMENT 1) Training 2) Suggestive Scheme 3) Measurement + Recognition 4) Excellence Teams -FACT BASED DECISION MAKING 1) Statistical process control 2) Team oriented problem solving (TOPS) -CONTINOUS IMPROVEMENT 1) Systematic measurement + focus 2) Excellence Teams 3) Cross-functional process management 4) Attain, maintain, + improve standards -CUSTOMER FOCUS 1) Supplier partnership 2) Service relationship with internal customers 3) Never compromise quality 4) Customer driven standards Implementation of TQM Total Quality Management emphasizes detecting potential problems before they occur. There are five major areas of TQM, which are: †¢ Focus on quality and prevention of problems †¢ Cooperation with suppliers and customers †¢ Continuous improvement †¢ Encouragement of proper climate and employee empowerment †¢ Use of measurements to back decisions In the process of TQM customers are the ones who define a quality product. Not only should employees inspect products or services while performing duties, but companies must design quality products. During the design process there should be input from customers, marketing and those who assemble the final product. A company implementing TQM should cooperate with suppliers and have a focus on customer satisfaction. Vendors should be treated as business partners with all parties working to deliver a quality product. In order for TQM to be successful suppliers must also implement it. When implementing TQM one must remember that it is continuous improvement, while eliminating wasteful steps. In order to implement it employees must be empowered to make d... ...ogether to form a team so that the entire construction project in is sync with all of its components, thus resulting in more fluid results. The final and arguably most important application of TQM into the construction industry is a new system of measures. The construction does not have system of statistically monitoring themselves, except for total cost results. It can be argued that since the industry does not have a statistical standard of measurement it cannot improve itself. Instead of focusing on processes and causes of problems, the industry has focused on monitoring and inspection of end results. As an example, the construction industry does not monitor the amount of non-productive time at a project for the amount of redo-work that takes place due to mistakes. This lack of measurement leads to acceptance of the defects and non-productive time. Using a TQM approach, the cause of these "defects" are quantified and analyzed. This data can then be used to analyze the efficiency of projects as they are on going. This results in the ability to make beneficial changes by eliminating the cause of the defects wh ile the project is still in its construction phase.

Greek Philosopher Plato

Plato is one of the popular and widely read philosophers in the world. His thoughts have greatly influenced the western political mindset and discourse. Born in Athens around 427 BCE Plato accomplished a lot by writing a different treatise that shaped the world's political thoughts before his death around 347 BCE. He was a student to a great philosopher, Socrates and a teacher to a famous philosopher scholar Aristotle, who also taught Alexander the great. He was greatly influenced by his teacher, Socrates who always remains the profound character in his works. In other words, his thoughts are greatly influenced by Socrates while on the other hand, he also influences Aristotle. His thoughts are significant historically and intellectually in the western political and social infrastructure.One of the popular works of Plato is the Republic. It is popularly known as the Socratic dialogue, which Plato sought to address the issues of justice. Plato was more infuriated with the way Socrates was treated before the authority. On the same pedestal, Plato is concerned about justice and the city-state. His main investigation is whether the just man is happier than the unjust in Athens. In his argument, Plato proposes a state of the philosopher kings. He asks the society to promote education among young boys and girls so that leading them becomes easier. In other words, Plato only trusts educated leaders. He is very uncomfortable with uneducated leaders since they would not be in a position to handle the intricacies of leadership. He identifies different sets of â€Å"constitutions that promote injustice in the society, which include democracy, oligarchy, timocracy, and tyranny.† Among the four, Socrates through Plato argues that tyranny is the worst regime. Tyrants are harsher and know no language of diplomacy, but rely on wrath to instill fear in order to rule. His classical thoughts until influences political decisions in the contemporary society, not only in the west but in other parts of the world as well.From the Republic, readers are exposed to some of the social injustices fuelled by poor leadership. Plato makes it apparent that justice has been frequently used as an instrument to lure people to follow certain leaders while on the other hand, they are duped and manipulated. He relates justice as it is communicated to the person led to a bull that is well fed, not for its welfare, but for the benefit of the owner. It is blinded to believe that the good care is meant to take care of its welfare. However, the truth of the matter is that the owner gives it good feeding in readiness for slaughter. The owner wants it to be fat so that it can produce a greater amount of meat. From this standpoint, it means that the feeding is nothing meant to benefit the bull, but for the grander interest of the owner who intends to slaughter it. The same way, when people believe in justice as pronounced by their leaders, they sell themselves cheap for manipulation and tyranny. Plato is against justice that accused and executed Socrates falsely. Through his thoughts, the world has been on the lookout to shun bad leadership and dictators of history. Therefore, his arguments have been promoted in different spheres of life to promote virtue and ethics among the people living together.

Special Interest Tourism

Some of the SIT categories are: * Sports and Adventure Tourism: Sports tourism Is the Involvement In any sporting activity (actively or passively) where tourists participate in a sporting activity or attend a sport event as spectators. Adventure tourism may include a physical activity and usually interaction with nature and/or cultural interchange. Adventure tourists generally go out of the comfort zone to experience some degree of risk or physical danger. Some examples in Dubbed are undressing, scuba diving, sky diving, mountain climbing, etc.They usually have an income above average and are professionals aged between 30-50, their profile is similar to that of the cultural tourist. Tourism trends and factors in holiday interests The rapid growth of the travel and tourism is one of the most important social and economic phenomena in the last decades. The tourism sector has evolved and international travel is no longer a â€Å"luxury', holiday trips have become accessible to irking c lass families.AS/ Market segmentation is a useful strategy to provide a close match between tourism products and customers. Market segmenting is dividing the tourism market into different groups of people with similar characteristics, motivations and needs in order to respond with the appropriate products and satisfy the preferences of the chosen segment; and thus, increase the profits. The intention is to identify these groups of similar type of customers, understand their behavior and requirements, and develop the right product to attract them.PA/ Peter in Jordan – Introduction Peter is an archaeological and historical site located in Jordan that is famous for its rock-cut buildings and tombs in the mountains, composed of reddish sandstone. Peter was created by the Anabases, a nomadic tribe from Arabia, sometime around the 6th century BC. The city was disappeared from Western awareness until it was discovered in 1812 by a Swiss explorer. Today Peter is Cordon's main landmar k and one of the new Seven Wonders of the World. Features and benefits * Historical site of great value: Vast area of tombs, temples, ceremonial buildings ND theatres dated from 6th century BC.It is a Unesco World Heritage site since the year 1985. * Natural attraction: Peter is a natural beauty with rugged mountains and reddish sandstone rocks. The main entrance leads to a narrow natural gorge, which used to serve as waterway flowing into the city. There are man-made steps to walk up on top of the mountains and enjoy the spectacular views. * Worldwide famous for the Hollywood movie â€Å"Indiana Jones and the Last Crusade† where Harrison Ford enters The Treasury (Al-Channel) at Peter.